Dadly Dollar$: How Marketing to Dads will Increase Revenue and Strengthen Families

Dadly Dollar$: How Marketing to Dads will Increase Revenue and Strengthen Families

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Product Details

ISBN-13: 9781628654172
Publisher: Motivational Press
Publication date: 06/28/2017
Pages: 152
Product dimensions: 5.40(w) x 8.30(h) x 0.50(d)

About the Author

Hogan Hilling is a parent, nationally recognized and Oprah-approved author of 12 parenting books. He has appeared on "The Oprah Winfrey Show" and is the creator of the "Dadly" book series and first coffee table books to feature 230 dads and moms from 14 countries. Hilling is also the founder o United We Parent f United We Parent www.unitedweparent.com and Dad Marketing, LLC.

Tom Konecny is a dad of four children and husband to wife, Erika of 15 years. Tom currently serves as a private consultant in writing, communications and marketing. In 2013, Tom also founded Dad Marketing, a site dedicated to exploring the world of marketing to dads. He previously worked in sports marketing, served as an associate editor, reporter and writer for several magazines and newspapers, and directed an award-winning utility communications and marketing department. Tom is also a contributor of DADLY Dads: Fathers of the 21st Century. www.dadmarketing.com

Table of Contents

Introduction …………………..6

Chapter 1……………………..11
Wake Up Call About Today ’s Modern Dads

Chapter 2 ……………………..25
Today ’s Real Dads Cook Quiche and Shop, Too!

Chapter 3 ……………………..42
The Cost of Not Being Father-Friendly

Chapter 4 ……………………. 61
Dads Shop Like Martia ns, Moms Like
Venusians

Chapter 5 ……………………..78
Respect and Win Ov er Dad’s Role As The Breadwinner

Chapter 6 …………………….. 95
It’s Not Just About the Shopping

Chapter 7 ……………………..111
The DADLY Way to Increasing Revenue

Chapter 8 ……………………...139
Benefits From the Purchasing Power of Dads

Conclusion. . . . . . . . . . . . . . . . . 150

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