Dare 2 D.R.E.A.M.: The Basics of Building a Brand (whether it be a person, product, or project...)

Dare 2 D.R.E.A.M.: The Basics of Building a Brand (whether it be a person, product, or project...)

by Tony Rouse
Dare 2 D.R.E.A.M.: The Basics of Building a Brand (whether it be a person, product, or project...)

Dare 2 D.R.E.A.M.: The Basics of Building a Brand (whether it be a person, product, or project...)

by Tony Rouse

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Overview

This Tony Rouse Pocket Guide Series takes a witty and humorous look at the very direct approach Rouse uses while working with some of the best brands in the world. Having served as a Sr. Product Manager with global responsibilities in 6 countries, he highlights the 10-steps behind his 'Dare 2 D.R.E.A.M.' system and methodologies that have assisted Grammy Award-Winners and companies like Coca-Cola, Neiman Marcus and SmartWater. Best described as 'Dr. Seuss meets Business', the illustrations and poignant conversation reveal a much deeper analysis than when first imagined.

Product Details

ISBN-13: 9780692672297
Publisher: Tony Rouse Company
Publication date: 04/05/2016
Pages: 40
Product dimensions: 5.08(w) x 7.80(h) x 0.08(d)

About the Author

Tony Rouse is a Brand Strategy Specialist known as The Curator of High-End Experiences whose revolutionary concepts and projects have achieved international exposure and acclaim. He is a Myers-Briggs hybrid of "The Executive" (ENTJ) and "The Giver" (ENFJ) who created and defined the term, Fully Integrated Lifestyle Marketing (F.I.L.M.) which, as he sees it, takes an unconventional approach to traditional advertising by seamlessly creating experiences for brands in the lives of their target consumers and as such, has become the signature of his award-winning style. Having worked with over 25 Fortune 500 companies in the varied capacities of advisement, representation and consultation, he has also been an emcee on national tours for both NASCAR and Universal Records. By the age of 18, he was a featured performer at Carnegie Hall and today serves as a guest contributor for The Wall Street Business Network. Coupled with a healthy dose of witty wisdom and humorous understanding of the rapidly changing state of consumer affairs, taste, preferences and selection, he effortlessly relates to a world inundated with ever-evolving technology.
For More Information: www.MeetTonyRouse.com
Facebook/Instagram/Twitter: @MeetTonyRouse
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