Dare To Be Your Own Boss: Follow Your Passion, Create a Niche

by Maya Sullivan

Overview

Dare To Be Your Own Boss empowers people to be their own boss by tapping into their vocational passion, exploring opportunities and creating a venture that resonates and is a good fit.

The book was written to serve people who desire to be their own boss--and others who are looking for a career change. It is an invaluable resource for starting a business or making career choices.

Starting a business is a five-step process:

Step one involves tapping into what ignites one's enthusiasm using 14 keys to discover one’s vocational passion. Passion increases the potential for success and can emotionally support a person through all kinds of hurdles.

Step two is about identifying the type of people one feels impassioned to serve, looking at areas where there is a demand and then creating a niche.

Step three is matchmaking. This involves combining enthusiasm and opportunities to identify ideas that resonate and are a good fit.

Step four helps readers navigate the market research process to learn the potential viability of their chosen ventures. It involves looking at trends and kinds of businesses that could do well, even in weak economies, for well-managed enterprises.

Step five is about moving forward and taking 50 action steps to make it happen.

Being your own boss can be empowering, stimulating and overwhelming at the same time. Yet people have an opportunity to use their values, strengths and passion to make a difference in their unique way and to be of service to others.

Readers can…

 

• Use 14-keys to tap ideas that ignite their enthusiasm and passion.
• Explore over 600-business opportunities.
• Learn specific methods to discover thousands of potential niches.
• Identify ways to serve the needs and desires of over 7-billion individuals worldwide.
• Discover current and future trends to start and grow a venture.
• Apply 16-methods of market research to determine the viability of ideas.
• Peruse over 300-resources to develop and launch an enterprise.
• Take 50-action steps to start a business and make it happen.

Readers are encouraged to follow their hearts and pursue their dreams!

“Sullivan applies a refreshing amount of altruism to her choice of categories that should give would-be entrepreneurs a sense of purpose as they consider what direction to take. Clearly and cogently written, a thought-provoking book that provides useful guidance to entrepreneurial risk takers as well as a treasure trove of potential business ideas.” —Kirkus Reviews

 “Dare To Be Your Own Boss … “is as thoroughly 'user friendly' as it is informed and informative. Very highly recommended for community and academic library Small Business Entrepreneur instructional reference collections…” —Midwest Book Reviews

“Sullivan … seeks to increase the odds of success in this in-depth informative guide. … While Sullivan doesn’t claim to have a roadmap to success, she does arm readers with knowledge that will be handy in getting there. “—BookLife by Publishers Weekly

About the Author: Maya Sullivan has an MBA and her career has included being an accounting and operations manager, financial analyst, stockbroker and entrepreneur. She has given seminars and talks on a variety of topics including vocational passion, business startups and financial literacy.

 

Product Details

ISBN-13:	9780990754213
Publisher:	Maya Sullivan, LLC
Publication date:	03/26/2015
Sold by:	Barnes & Noble
Format:	eBook
Pages:	280
File size:	2 MB

About the Author

Maya Sullivan has an MBA and her career has included being an accounting and operations manager, financial analyst, stockbroker and entrepreneur. She has given seminars and talks on a variety of topics including vocational passion, business startups and financial literacy.

Table of Contents

Introduction, PART I: BECOMING YOUR OWN BOSS (BYOB): 1. Calling All Ages, 2. 10 Traits for Entrepreneurial Success, 3. Six Benefits and Six Drawbacks of BYOB, 4. 14 Keys to Ignite Your Enthusiasm and Passion, 5. Six Concepts to Consider As You Move Forward. PART II: 12 AREAS OF OPPORTUNITY--NOW!: Introduction, 6. Supporting Business to Business, 7. Providing Consumer Goods and Services, 8. Nourishing With Food and Family Farms, 9. Serving Needs of the Global Population, 10. Selling To Governments, 11. Empowering With Information and Training, 12. Nurturing With Pets and Companion Animals, 13. Enhancing Physical Well-Being, 14. Assisting Seniors and People With Disabilities, 15. Promoting a Sustainable Future, 16. Helping Through Technology, 17. Tapping Into the Future and Exploring Other Opportunities. PART III: MOVING FORWARD. 18. Matchmaking - Matching Your 14 Keys With Opportunities, 19. How Viable is Your Idea? It's Time for Market Research, 20. Making A Decision About BYOB, 21. Taking Action - 50 Steps to Starting Your Business, 22. Dare To Be Your Own Boss. Notes. Spreadsheet. Bibliography. Resources. Acknowledgements. Index (in printed version). About the Author.

Editorial Reviews

"Sullivan applies a refreshing amount of altruism to her choice of categories that should give would-be entrepreneurs a sense of purpose as they consider what direction to take. Clearly and cogently written, a thought-provoking book that provides useful guidance to entrepreneurial risk takers as well as a treasure trove of potential business ideas." -Kirkus Reviews.

"Dare To Be Your Own Boss ... "is as thoroughly 'user friendly' as it is informed and informative. Very highly recommended for community and academic library Small Business Entrepreneur instructional reference collections..." -Midwest Book Reviews.

"Sullivan ... seeks to increase the odds of success in this in-depth informative guide. ... While Sullivan doesn't claim to have a roadmap to success, she does arm readers with knowledge that will be handy in getting there. "-BookLife by Publishers Weekly.

From the Publisher

2015-06-24
This combination self-assessment and idea starter should spark the interest of anyone with entrepreneurial drive.Debut author Sullivan, herself an entrepreneur and small-business trainer, enters a crowded category but sets her work apart with its good intentions. Rather than supply the how-to advice commonly found in most be-your-own-boss books, Sullivan explores the motivational aspects of pursuing the entrepreneurial dream while also providing a wealth of business ideas. In the book's first section, Sullivan offers such entries as "10 traits for entrepreneurial success," "six benefits and six drawbacks" of being your own boss, and "14 keys to ignite your enthusiasm and passion." Part 2 digs into the details of where an entrepreneur's passion may lie. Here, Sullivan walks the reader through "12 areas of opportunity," including both general and specific conceptual ideas. For example, the first two chapters in this section make a useful distinction between focusing on selling to consumers versus selling to businesses, while another chapter addresses selling to governments. Other areas key in on current trends that suggest possible areas of business opportunity: e.g., food and family farms, pets and companion animals, assisting seniors and people with disabilities, and "promoting a sustainable future." A chapter entitled "Serving Needs of the Global Population" puts forth the concept of "social entrepreneurship." The book's final section concerns the entrepreneur's assessment of the viability of a chosen idea. Here, Sullivan lays out a process for idea evaluation, offers helpful advice about how to do market research to determine an idea's value, and provides an alphabetical listing of "50 Steps to Starting Your Business." She includes a helpful multipurpose spreadsheet that can be used to rate areas of interest and ends with an extensive resources section. Sullivan applies a refreshing amount of altruism to her choice of categories that should give would-be entrepreneurs a sense of purpose as they consider what direction to take.Clearly and cogently written, a thought-provoking book that provides useful guidance to entrepreneurial risk takers as well as a treasure trove of potential business ideas.

Kirkus Reviews