Once called "The Most Powerful Person in Golf," former PGA Tour commissioner Deane Beman transformed the Tour into the success story it is today. The book offers an intimate portrait of Beman's shift from hardened golf competitor to an executive of change. In a never-before-told story, Schupak reveals how Beman survived a coup attempt led by Jack Nicklaus, Arnold Palmer and a Hall of Fame roll call of the era, who thought the Tour had no business being in the marketing and licensing business. Had that been successful, players today would not enjoy the most lucrative pension program in sports, and the Senior Tour and the Nationwide Tour probably would not exist. Pro golf arguably would be a second tier sport.
The book also details how Beman got 415 acres for $1 and built TPC Sawgrass, home of the most photographed hole in golf, “without spending a nickel of the Tour’s money,” and built a network of courses with net cash flow north of $250 million.
