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Design, When Everybody Designs: An Introduction to Design for Social Innovation
The role of design, both expert and nonexpert, in the ongoing wave of social innovation toward sustainability.

In a changing world everyone designs: each individual person and each collective subject, from enterprises to institutions, from communities to cities and regions, must define and enhance a life project. Sometimes these projects generate unprecedented solutions; sometimes they converge on common goals and realize larger transformations. As Ezio Manzini describes in this book, we are witnessing a wave of social innovations as these changes unfold—an expansive open co-design process in which new solutions are suggested and new meanings are created.

Manzini distinguishes between diffuse design (performed by everybody) and expert design (performed by those who have been trained as designers) and describes how they interact. He maps what design experts can do to trigger and support meaningful social changes, focusing on emerging forms of collaboration. These range from community-supported agriculture in China to digital platforms for medical care in Canada; from interactive storytelling in India to collaborative housing in Milan. These cases illustrate how expert designers can support these collaborations—making their existence more probable, their practice easier, their diffusion and their convergence in larger projects more effective. Manzini draws the first comprehensive picture of design for social innovation: the most dynamic field of action for both expert and nonexpert designers in the coming decades.

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Design, When Everybody Designs: An Introduction to Design for Social Innovation
The role of design, both expert and nonexpert, in the ongoing wave of social innovation toward sustainability.

In a changing world everyone designs: each individual person and each collective subject, from enterprises to institutions, from communities to cities and regions, must define and enhance a life project. Sometimes these projects generate unprecedented solutions; sometimes they converge on common goals and realize larger transformations. As Ezio Manzini describes in this book, we are witnessing a wave of social innovations as these changes unfold—an expansive open co-design process in which new solutions are suggested and new meanings are created.

Manzini distinguishes between diffuse design (performed by everybody) and expert design (performed by those who have been trained as designers) and describes how they interact. He maps what design experts can do to trigger and support meaningful social changes, focusing on emerging forms of collaboration. These range from community-supported agriculture in China to digital platforms for medical care in Canada; from interactive storytelling in India to collaborative housing in Milan. These cases illustrate how expert designers can support these collaborations—making their existence more probable, their practice easier, their diffusion and their convergence in larger projects more effective. Manzini draws the first comprehensive picture of design for social innovation: the most dynamic field of action for both expert and nonexpert designers in the coming decades.

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Design, When Everybody Designs: An Introduction to Design for Social Innovation

Design, When Everybody Designs: An Introduction to Design for Social Innovation

Design, When Everybody Designs: An Introduction to Design for Social Innovation
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Design, When Everybody Designs: An Introduction to Design for Social Innovation

Design, When Everybody Designs: An Introduction to Design for Social Innovation

Overview

The role of design, both expert and nonexpert, in the ongoing wave of social innovation toward sustainability.

In a changing world everyone designs: each individual person and each collective subject, from enterprises to institutions, from communities to cities and regions, must define and enhance a life project. Sometimes these projects generate unprecedented solutions; sometimes they converge on common goals and realize larger transformations. As Ezio Manzini describes in this book, we are witnessing a wave of social innovations as these changes unfold—an expansive open co-design process in which new solutions are suggested and new meanings are created.

Manzini distinguishes between diffuse design (performed by everybody) and expert design (performed by those who have been trained as designers) and describes how they interact. He maps what design experts can do to trigger and support meaningful social changes, focusing on emerging forms of collaboration. These range from community-supported agriculture in China to digital platforms for medical care in Canada; from interactive storytelling in India to collaborative housing in Milan. These cases illustrate how expert designers can support these collaborations—making their existence more probable, their practice easier, their diffusion and their convergence in larger projects more effective. Manzini draws the first comprehensive picture of design for social innovation: the most dynamic field of action for both expert and nonexpert designers in the coming decades.

Product Details

ISBN-13: 9780262328647
Publisher: MIT Press
Publication date: 03/06/2015
Series: Design Thinking, Design Theory
Sold by: Penguin Random House Publisher Services
Format: eBook
Pages: 256
File size: 7 MB
Age Range: 18 Years

About the Author

Ezio Manzini, a leading thinker in design for sustainability, founded DESIS, an international network on design for social innovation and sustainability (http://www.desis-network.org). He is Honorary Professor at the Politecnico di Milano, Chair Professor at University of the Arts London, and currently guest Professor at Tongji University, Shanghai, and Jiangnan University, Wuxi.

Table of Contents

Series Foreword vi

Acknowledgments xiii

Introduction 1

Part1 Social Innovation and Design

1 Innovation, toward a New Civilization 9

Social innovation 9

Distribute and resilient systems 17

Multiple sustainable qualities 22

An emerging civilization? 25

2 Desing in a Connected World 29

Conventions and design 29

Problem solving and sense making 33

Diffuse and expert design 37

Design mode map 40

Emerging design cultures 43

Social innovation in design 47

Design, a new description 53

3 Design for Social Innovation 55

What it is 55

What It is not 63

How it works 67

A new design knowledge 71

Part 2 Collaborative People

4 Collaborative Organizations 77

New social forms 77

Collaborating by choice 83

Enabling ecosystems 90

5 Collaborative Encounter 93

Dimensions of collaborative encounters 93

Mapping collaborative encounters 105

Collaborative encounters, in practice 110

Part 3 Making Things Happen

6 Making Things Visible and Tangible 121

Mapping and amplifying 121

Creating stories 125

Scenario building 129

Visual Tools for Social Conversations (12 Visual Examples) 133

Credits 147

7 Making Things Possible and Probable 151

Supportive environments 151

Networked governance 157

Places for experiments 161

8 Making Things Effective and Meaningful 165

Problem solving 165

Sense making 170

Trust building 173

9 Making Things Replicable and Connected 177

Small, local, open, connected 177

Replicating as scaling out 180

Connecting as scaling up 185

10 Making Things Local and Open 189

Place making 189

Places and resilience 191

Planning by projects 195

Cosmopolitan localism 202

Design for a New Culture 203

Notes 205

Index 235

What People are Saying About This

Richard Buchanan

There is a deep humanism in the work of Ezio Manzini, and it is evident in the clarity and insights of his latest book. I am glad to recommend this book to anyone interested in the role of design in the new culture that we are all creating.

Mugendi K. M'Rithaa

Ezio Manzini's new book grapples with the very pressing question of the emerging role of the (professionally trained) designer in a new global dispensation wherein varying degrees of design can be effected by just about anyone with some basic knowledge of its agency. The book's relevance is enhanced through the generously illustrated and accessible case studies from diverse sociocultural, economic, and geopolitical contexts. This important text is highly recommended to anyone keen to understand the evolving role of the designer, and how this (r)evolution impacts upon the pedagogic, research, and professional practice imperatives of design in the future.

Endorsement

Ezio Manzini's new book grapples with the very pressing question of the emerging role of the (professionally trained) designer in a new global dispensation wherein varying degrees of design can be effected by just about anyone with some basic knowledge of its agency. The book's relevance is enhanced through the generously illustrated and accessible case studies from diverse sociocultural, economic, and geopolitical contexts. This important text is highly recommended to anyone keen to understand the evolving role of the designer, and how this (r)evolution impacts upon the pedagogic, research, and professional practice imperatives of design in the future.

—Mugendi K. M'Rithaa, Professor at the Department of Industrial Design, Cape Peninsula University of Technology

From the Publisher

Design, When Everybody Designs by Ezio Manzini is a timely, provocative, and essential read for all those that are engaged in or are affected by design and design processes—in other words, all of us. Whether one is an elite designer, a grassroots activist, a design educator, or a bureaucratic or corporate decision maker, Ezio Manzini challenges us all to rethink the role of design and that of the 'designers' in contemporary society. He wants us to reimagine design's relationship to addressing social innovation and building a sustainable and resilient culture. To say it is must-reading is an understatement–it is a clarion call for a conversation to be launched to rethink what is normal and what ought to be.

—Ronald Shiffman, Professor Emeritus, Pratt Institute Programs for Sustainable Planning and Development, Pratt Institute School of Architecture; coauthor of Building Together: Case Studies in Participatory Planning and Community Building

In this extraordinary new book, Ezio Manzini challenges us to imagine a future that is more ecologically and socially resilient and more desirable to live in. Through compelling examples of local social innovation around the world today, Manzini shows that it is possible to begin to change the way we think and live, to change how we relate to each other and the world around us, and in the process begin to make the world anew. This book arrives at a critical juncture in human history and provides a way forward.

—Joel Towers, Executive Dean, Parsons School of Design, The New School

There is a deep humanism in the work of Ezio Manzini, and it is evident in the clarity and insights of his latest book. I am glad to recommend this book to anyone interested in the role of design in the new culture that we are all creating.

—Richard Buchanan, Professor and Chair of the Department of Design & Innovation, Weatherhead School of Management, Case Western Reserve University

Ezio Manzini's utterly inspiring book describes an emerging social economy in which human and environmental interests converge. We are introduced to an archipelago of microworlds in which a new economy, so long awaited, is being born. In this world, collaboration counts for more than consumption, and relationships are the true source of value.

—John Thackara, founder, Doors of Perception

Ezio Manzini's new book grapples with the very pressing question of the emerging role of the (professionally trained) designer in a new global dispensation wherein varying degrees of design can be effected by just about anyone with some basic knowledge of its agency. The book's relevance is enhanced through the generously illustrated and accessible case studies from diverse sociocultural, economic, and geopolitical contexts. This important text is highly recommended to anyone keen to understand the evolving role of the designer, and how this (r)evolution impacts upon the pedagogic, research, and professional practice imperatives of design in the future.

—Mugendi K. M'Rithaa, Professor at the Department of Industrial Design, Cape Peninsula University of Technology

Ronald Shiffman

Design, When Everybody Designs by Ezio Manzini is a timely, provocative, and essential read for all those that are engaged in or are affected by design and design processes—in other words, all of us. Whether one is an elite designer, a grassroots activist, a design educator, or a bureaucratic or corporate decision maker, Ezio Manzini challenges us all to rethink the role of design and that of the 'designers' in contemporary society. He wants us to reimagine design's relationship to addressing social innovation and building a sustainable and resilient culture. To say it is must-reading is an understatement–it is a clarion call for a conversation to be launched to rethink what is normal and what ought to be.

Joel Towers

In this extraordinary new book, Ezio Manzini challenges us to imagine a future that is more ecologically and socially resilient and more desirable to live in. Through compelling examples of local social innovation around the world today, Manzini shows that it is possible to begin to change the way we think and live, to change how we relate to each other and the world around us, and in the process begin to make the world anew. This book arrives at a critical juncture in human history and provides a way forward.

John Thackara

Ezio Manzini's utterly inspiring book describes an emerging social economy in which human and environmental interests converge. We are introduced to an archipelago of microworlds in which a new economy, so long awaited, is being born. In this world, collaboration counts for more than consumption, and relationships are the true source of value.

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