Effective Sales Enablement: Achieve sales growth through collaborative sales and marketing

Effective Sales Enablement: Achieve sales growth through collaborative sales and marketing

by Pam Didner

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Product Details

ISBN-13: 9780749483647
Publisher: Kogan Page, Ltd
Publication date: 10/28/2018
Pages: 256
Product dimensions: 6.18(w) x 9.17(h) x 0.59(d)

About the Author

Pam Didner is a content marketing leader, author and speaker. She was Global Integrated Marketing Strategist at Intel where she led their product launches and worldwide marketing campaigns. Her boutique consulting firm advises companies including Intel, 3m, Sunstar, Insitu and Cisco.

Table of Contents

** Chapter - 00: Introduction – An Overview of Sales Enablement; ** Chapter - 01: Sales Enablement Challenges; ** Chapter - 02: Content’s Role in Sales Enablement; ** Chapter - 03: Branding and Messaging in Sales Enablement; ** Chapter - 04: The Role of Sales in Sales Enablement; ** Chapter - 05: The Role of Marketing in Sales Enablement; ** Chapter - 06: Does All Marketing Lead to Sales Enablement?; ** Chapter - 07: How to Grow Sales Through Seamless User Experience; ** Chapter - 08: Assembling a Sales Enablement Team; ** Chapter - 09: The Role of New Technology in Sales Enablement; ** Chapter - 10: Conclusion – The Future of Sales Enablement

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