Effective Sales Enablement: Achieve sales growth through collaborative sales and marketing

Sales enablement is a proven system for increasing revenue and productivity by creating integrated content, training and coaching for the sales function.

Written from a marketer's perspective, Effective Sales Enablement goes beyond sales training and development. Pam Didner presents fresh thinking and creative approaches to improve sales enablement strategies, processes and programmes. Using case studies and examples from well—known brands such as Cisco, Oracle and Google, she provides a blu...