Effects of customer satisfaction on the company's sales success

by Andreas Deptolla

Overview

Intermediate Diploma Thesis from the year 2003 in the subject Computer Science - Commercial Information Technology, grade: 1,7 (A-), University of Applied Sciences Bergisch Gladbach (University of Applied Sciences for Economics), language: English, abstract: The following report describes the theoretical context of customer satisfaction, different methods of measuring customer satisfaction and the process and results of XYZ (thereafter called XY) customer satisfaction survey. The results of this analysis support the management in improving cooperation with customers by pointing out strengths, weaknesses and general tendencies of their business relationship.

Product Details

ISBN-13:	9783638248723
Publisher:	GRIN Verlag GmbH
Publication date:	01/01/2004
Sold by:	CIANDO
Format:	eBook
Pages:	24
File size:	866 KB