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The Elements of Internet Style: The New Rules of Creating Valuable Content for Today's Readers
     

The Elements of Internet Style: The New Rules of Creating Valuable Content for Today's Readers

by Editors of Eei Press
 

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Eats, Shoots & Leaves for the Internet!

Learn the rules of today’s tech-driven publishing landscape! The Elements of Internet Style is the first guide to embrace the new reality of creating content in the electronic age. It is packed with the tools to reach and engage today's too-busy, too-skeptical, toodistractible readers. Read this

Overview

Eats, Shoots & Leaves for the Internet!

Learn the rules of today’s tech-driven publishing landscape! The Elements of Internet Style is the first guide to embrace the new reality of creating content in the electronic age. It is packed with the tools to reach and engage today's too-busy, too-skeptical, toodistractible readers. Read this book, and understand the trend toward greater and greater informality. Then discover the effects of this trend on punctuation and
capitalization, new words, usage, the methods for making language decisions when there is no clear authority, as well as the mounting need for built-in accessibility, comprehension aids, and navigation tools in every written document and on every web page. Chapters cover new technologies, new audience expectations, formatting,
readability and flow, and much more. The Elements of Internet Style is a must-have for everyone who cares about delivering information to readers online, in print, and everywhere else.

• The first guide to Internet style and usage
• Clear directions for reaching and engaging today's
multitasking readers
• A must-have for editors, writers, bloggers, anyone
who creates content in any medium

Product Details

ISBN-13:
9781581157956
Publisher:
Skyhorse Publishing
Publication date:
06/29/2010
Sold by:
Barnes & Noble
Format:
NOOK Book
Pages:
160
File size:
560 KB

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