Essentials of Business Research: A Guide to Doing Your Research Project

by Jonathan Wilson

Overview

Written specifically for business students, this best-selling, jargon-free textbook highlights each stage of the research process, guiding the reader through actionable steps and explicitly setting out how best to meet a supervisor's expectations.

Easy to navigate and full of practical advice, it shows you how to choose a topic and write a proposal, with easy to follow tips and detailed screenshots and diagrams.

Key student features include:

• 'You're the Supervisor' sections - helps students to meet learning objectives
• 'Common questions and answers' - real-world advice on how to tackle common challenges
• Examples from different types of international businesses
• Detailed guidance on software packages such as SPSS
• Student case studies
• Annotated further reading

Accompanied by a fully integrated companion website designed to support learning. Free to access, it includes author podcasts, guides to online tools, links to downloadable journal articles, examples of completed projects, Power Point slides and students' multiple choice questions to test progress.

A must-have title for all business and management students; this is the ideal companion for achieving success in your research project.

Product Details

ISBN-13:	9781446257333
Publisher:	SAGE Publications
Publication date:	02/04/2014
Edition description:	Second Edition
Pages:	376
Product dimensions:	7.20(w) x 9.00(h) x 0.70(d)

About the Author

Dr Jonathan Wilson BA (Hons), PGCE, MA, MSc, Dip M, FCIM, MPhil, Ph D is Associate Professor in Marketing and Business Research, Norwich Business School, University of East Anglia. He is a Fellow of the Chartered Institute of Marketing and an experienced lecturer in research methods, and has supervised many undergraduate and postgraduate research projects.

Hometown:

Newton, Massachusetts

Date of Birth:

February 26, 1950

Place of Birth:

London, England

Education:

B.A., First Class, University of Essex 1973; Ph.D., Hebrew University of Jerusalem, 1980

Table of Contents

1. An Introduction to Business Research
2. Developing a Research Topic
3. Conducting a Literature Review
4. Addressing Ethical Issues
5. Establishing a Research Design
6. Primary Data Collection
7. Using Secondary Data
8. Sampling
9. Analyzing Quantitative Data
10. Analyzing Qualitative Data
11. Writing up and Presenting Your Research

Editorial Reviews

I provide every student with a copy of Jonathan Wilson’s Essentials of Business Research. His interactive approach includes step-by-step processes, thorough explanations, and engaging content; contemporary case studies illustrate each topical chapter within this useful and understandable introductory guide. Once again, Jonathan Wilson has produced a research guide that business students will appreciate and use extensively as they begin or continue their adventures in research.

Bonnie J Bachman

This is a well written and presented book in which the author draws upon substantial experience and knowledge to assist students. Many books in the subject area do little to engage or motivate the student and very few mention the supervision process, in contrast this book successfully manages to provide a practical guide for both students and academic staff alike.

Professor Simon A. Burtonshaw-Gunn