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Title: Buyology: Truth and Lies about Why We Buy, Author: Martin Lindstrom
Title: MR 2 (with CourseMate Printed Access Card) / Edition 2, Author: Tom J. Brown
Title: Why We Buy: The Science of Shopping: Updated and Revised for the Internet, the Global Consumer, and Beyond, Author: Paco Underhill
Title: Data-Driven Marketing: The 15 Metrics Everyone in Marketing Should Know / Edition 1, Author: Mark Jeffery
Title: The Naked Consumer: How Our Private Lives Become Public Commodities, Author: Erik Larson
Title: The Membership Economy: Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue, Author: Robbie Kellman Baxter
Title: Better and Faster: The Proven Path to Unstoppable Ideas, Author: Jeremy Gutsche
Title: Small Data: The Tiny Clues That Uncover Huge Trends, Author: Martin Lindstrom
Title: Creative Thinkering: Putting Your Imagination to Work, Author: Michael Michalko
Title: Purpose Driven Leadership: Building and Fostering Effective Teams, Author: Brigette Tasha Hyacinth
Title: What Women Want: The Science of Female Shopping, Author: Paco Underhill
Title: Emotional Branding: The New Paradigm for Connecting Brands to People, Author: Marc Gobe
Title: Marketing Research: An Applied Orientation / Edition 6, Author: Naresh K. Malhotra
Title: The Age Curve: How to Profit from the Coming Demographic Storm, Author: Kenneth W. Gronbach
Title: The Strategy of Desire, Author: Ernest Dichter
Title: Business Research Methods, Author: Donald R. Cooper
Title: The Business Model Innovation Factory: How to Stay Relevant When The World is Changing, Author: Saul Kaplan
Title: Satisfaction: How Every Great Company Listens to the Voice of the Customer, Author: Chris Denove
Title: Successful Business Research: Straight to the Numbers You Need--Fast! / Edition 1, Author: Rhonda Abrams
Title: The Fast Path to Corporate Growth: Leveraging Knowledge and Technologies to New Market Applications / Edition 1, Author: Marc H. Meyer

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