"Postgraduate students without a mathematical or statistical background may find the book helpful as a first step in investigating which multivariate statistics technique may be appropriate to use in their research. … the writing style is very conversational and the mathematics is kept to a minimum. … This book could also be used in an undergraduate research methods course in the social sciences or any other area where the students have a reputation of fearing mathematics."
—Australian & New Zealand Journal of Statistics, 2016
"… this text provides an overview at an introductory level of several methods in multivariate data analysis. It contains in-depth examples from one data set woven throughout the text, and a free [Excel] Add-In to perform the analyses in Excel, with step-by-step instructions provided for each technique. … could be used as a text (possibly supplemental) for courses in other fields where researchers wish to apply these methods without delving too deeply into the underlying statistics."
—The American Statistician, February 2015
"… a good introductory read for students studying more mathematical/statistical courses …"
—International Journal of Environmental Analytical Chemistry, 2015
"Postgraduate students without a mathematical or statistical background may find the book helpful as a first step in investigating which multivariate statistics technique may be appropriate to use in their research. … the writing style is very conversational and the mathematics is kept to a minimum. … This book could also be used in an undergraduate research methods course in the social sciences or any other area where the students have a reputation of fearing mathematics."
—Australian & New Zealand Journal of Statistics, 2016
"… this text provides an overview at an introductory level of several methods in multivariate data analysis. It contains in-depth examples from one data set woven throughout the text, and a free [Excel] Add-In to perform the analyses in Excel, with step-by-step instructions provided for each technique. … could be used as a text (possibly supplemental) for courses in other fields where researchers wish to apply these methods without delving too deeply into the underlying statistics."
—The American Statistician, February 2015
"… a good introductory read for students studying more mathematical/statistical courses …"
—International Journal of Environmental Analytical Chemistry, 2015