Essentials of Public Relations Management / Edition 1

by Edward J. Lordan

Overview

Filling a gap in current PR literature, Essentials of Public Relations Management takes students to the next level. Designed to help students and professionals who have mastered the fundamentals of public relations, this book develops management skills needed for further career advancement. Appropriate for those in the fields of business, communications, journalism or political science, this down-to-earth study of the practical application of public relations covers: Relating to clients, Managing staff, Conducting and applying research, Coping with crises, Handling finances, Understanding the power and the problems of technology, Recognizing actual and potential legal issues, Defining professional ethics A Burnham Publishers book.

Product Details

ISBN-13:	9780830415946
Publisher:	Rowman & Littlefield Publishers, Inc.
Publication date:	01/01/2003
Edition description:	New Edition
Pages:	177
Product dimensions:	5.50(w) x 8.50(h) x 0.50(d)

About the Author

Edward J. Lordan is assistant professor of communication studies who teaches public relations at West Chester University. He is an active member of the Association for Education Journalism and Mass Communication (AEJMC) and the Public Relations Society of America (PRSA).

Table of Contents

Chapter 1 Introduction Chapter 2 Client Relations Chapter 3 Personnel Chapter 4 Research Chapter 5 Crisis Communication Chapter 6 Finance Chapter 7 Technology Chapter 8 Legal Issues Chapter 9 Ethics Chapter 10 Conclusion