Excellence in Communicating Organizational Strategy
Effectively communicating an organization's strategy is at the heart of achieving high performance. Organizational strategy manifests itself in different ways, employing differing tactics at the competitive, crisis, marketing, research and development, manufacturing, training, management, and leadership levels. This book explores each of these processes and provides case studies in the ways in which excellent organizations perform in each of these contexts. The essays focus on the what, when, where, and how aspects of excellence in communicating organizational strategy and explore effective practices in large organizations like Microsoft, medium-sized organizations like E-land, and small firms within the pharmaceutical industry.
1101500847
Excellence in Communicating Organizational Strategy
Effectively communicating an organization's strategy is at the heart of achieving high performance. Organizational strategy manifests itself in different ways, employing differing tactics at the competitive, crisis, marketing, research and development, manufacturing, training, management, and leadership levels. This book explores each of these processes and provides case studies in the ways in which excellent organizations perform in each of these contexts. The essays focus on the what, when, where, and how aspects of excellence in communicating organizational strategy and explore effective practices in large organizations like Microsoft, medium-sized organizations like E-land, and small firms within the pharmaceutical industry.
26.49
In Stock
5
1
Excellence in Communicating Organizational Strategy
269Excellence in Communicating Organizational Strategy
269
26.49
In Stock
Product Details
ISBN-13: | 9780791490358 |
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Publisher: | State University of New York Press |
Publication date: | 07/19/2001 |
Series: | SUNY series in International Management |
Sold by: | Barnes & Noble |
Format: | eBook |
Pages: | 269 |
File size: | 2 MB |
About the Author
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