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Experience My Brand: How Successful Companies Develop Loyal Customers and Increase Profits

By Joe Tawfik
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$9.99
By Joe Tawfik
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Author Joe Tawfik presents an assured collection of valuable insights in Experience My Brand that are based on his 25-plus years in senior management. His expertise as CEO of business services companies in particular underlies his assertion that to differentiate itself in the age of digital disruption, a company must make branded customer experience part of its corporate strategy. Rather than relegate customer experience management to any one department, such as marketing, it must become "e...

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BusinessMarketing & SalesCustomer Service