Facebook for Business: How To Market Your Business on Facebook and Get More Sales, New Customers and Brand Awareness by Sam Goldfarb
In the last three years, I have been in charge of many ad campaigns and strategic moves on Facebook for many companies.
The HUGE benefit for you is that you don't need to have a big advertising budget to spend on marketing with Facebook because we've already done it for you!
After all, when you do online marketing you need try different strategies until you find the right one; "until" is the scenario of injecting advertising budget "until" things go well. I am talking about "getting" in this book: getting more online sales, leads and branding by using my experience.
This is why I think that by using this book you can use our "spent budget" and learn from our experience.
You can do it on your own without listening to me, but in most cases if you are not a trained online marketer you don't have the insights I've received in the last three years. I suggest that you read the information carefully, even if you think that you already KNOW what to do (and I see many of those assumptions every day).
On top of that, my experience in the high tech world as a computer engineer surely brings valuable insights to this book, so If you really want to learn what do and how to do it on Facebook, please open your mind.