Fading Ads of St. Louis
Before the billboard, radio or television commercial, there was the painted ad. Today, these aging ads capture the imagination, harkening back to a bygone era. Vanishing paint on brick walls speaks to a time when commerce was much simpler and much more direct. Few cities in America have produced as many intriguing fading ads as St. Louis. Fewer still are home to such an expert on the subject as author Wm. Stage. For decades, Stage has studied and researched the lost art form of the painted ad, carefully tracking the history of this hands-on approach to advertising from its lustrous heyday to its disappearing present. Join Stage on a tour through St. Louis's fading ads hidden in plain sight.
1116244179
Fading Ads of St. Louis
Before the billboard, radio or television commercial, there was the painted ad. Today, these aging ads capture the imagination, harkening back to a bygone era. Vanishing paint on brick walls speaks to a time when commerce was much simpler and much more direct. Few cities in America have produced as many intriguing fading ads as St. Louis. Fewer still are home to such an expert on the subject as author Wm. Stage. For decades, Stage has studied and researched the lost art form of the painted ad, carefully tracking the history of this hands-on approach to advertising from its lustrous heyday to its disappearing present. Join Stage on a tour through St. Louis's fading ads hidden in plain sight.
11.49 In Stock
Fading Ads of St. Louis

Fading Ads of St. Louis

by Wm. Stage
Fading Ads of St. Louis

Fading Ads of St. Louis

by Wm. Stage

Overview

Before the billboard, radio or television commercial, there was the painted ad. Today, these aging ads capture the imagination, harkening back to a bygone era. Vanishing paint on brick walls speaks to a time when commerce was much simpler and much more direct. Few cities in America have produced as many intriguing fading ads as St. Louis. Fewer still are home to such an expert on the subject as author Wm. Stage. For decades, Stage has studied and researched the lost art form of the painted ad, carefully tracking the history of this hands-on approach to advertising from its lustrous heyday to its disappearing present. Join Stage on a tour through St. Louis's fading ads hidden in plain sight.

Product Details

ISBN-13: 9781625847119
Publisher: The History Press
Publication date: 09/24/2013
Series: Fading Ads
Sold by: Barnes & Noble
Format: eBook
Pages: 128
File size: 19 MB
Note: This product may take a few minutes to download.

About the Author

Wm. Stage is a St. Louis-based writer and photographer. He has taught photojournalism at the Saint Louis University School for Professional Studies and feature writing at Defense Information School. His commentaries may be heard occasionally on KWMU, the NPR affiliate in St. Louis.

Table of Contents

Foreword Robert Archibald 7

Prologue Arthur Krim 9

Ghost Signs: Their Place in History, on High Streets and in Our Hearts Sam Roberts 11

Acknowledgements 15

Bricks, Mortar and Paint: A Primer 17

Then and Now 19

Back in the Day 23

Some Thoughts on Ghost Signs 25

Hats, Shoes and Overalls 27

Cleaning Products 31

North Grand Circle 33

Roll Out the Barrel 37

Hyde Park Beer 41

Layouts and Paint 45

Food-Related Products 53

Royal Patent Flour 55

Confections 57

Soft Drinks 59

Tobacco 63

Star Saloon & Cafe: A Case Study in Commercial Archaeology 65

Controversial Wall Sign 69

Photographing Wall Signs in Their Natural Habitat 71

Race Course Avenue 73

Patent Medicines 77

Restoration and Preservation 79

Case Study: Two Vintage Signs in Dogtown Restored 87

Sunny Brook Whiskey 90

Services 93

This, That and the Other 98

Eateries 100

Coffee and Tea 101

Heyday and Decline 103

New Work 107

Walldogs 110

Bibliography 123

About the Author 125

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