Fashion Unraveled: How to Start, Run and Manage an Independent Fashion Label

by Jennifer Lynne Matthews - Fairbanks

Overview

Take an inside look into what it takes to start and run an independent fashion design firm. From developing your customer, market and collection, to writing a press release, selling your product, pricing and budgeting, this book has a little bit of everything. It's a must have for design hopefuls, start-ups and existing design businesses.

Product Details

BN ID:	2940011102530
Publisher:	Jennifer Lynne Matthews - Fairbanks
Publication date:	09/06/2010
Sold by:	Smashwords
Format:	eBook
File size:	695 KB

About the Author

Jennifer Lynne graduated from NYC's Fashion Institute of Technology in 1999 with an specialization in intimate apparel. After working in the industry as a stylist and freelance designer, she launched Porcelynne Lingerie in 2002. Jennifer has been consulting with small business startups for 4 years and is presently teaching pattern drafting, draping and sewing at the Fashion Institute of Design and Merchandising in San Francisco. Jennifer serves on the Advisory Board for the Innovative Fashion Council of San Francisco, as well as is an active member in the local design community. Jennifer owned and operated an independent designer co-op in San Francisco's Mission District for 2 years and closed the doors to Porcelynne Designer Collective in 2008 to concentrate on her role as an educator and designer.