Fast PR: Give Yourself a Huge Media Boost

Fast PR: Give Yourself a Huge Media Boost

by Paul Blanchard

Paperback(Revised 2nd ed.)

$34.99
View All Available Formats & Editions
Choose Expedited Shipping at checkout for guaranteed delivery by Wednesday, March 27

Product Details

ISBN-13: 9781911443094
Publisher: Right Angles
Publication date: 03/14/2019
Edition description: Revised 2nd ed.
Pages: 214
Product dimensions: 6.14(w) x 9.21(h) x 0.56(d)

About the Author

Paul Blanchard is a PR consigliere, and works with CEOs and global thought leaders around the world.

He has been running his firm, Right Angles, for nearly twenty miserable years. He's had some spectacular PR successes - all of which you will read about in this book - and some ridiculous failures too - of which only some will appear.

With offices in London and New York, and a staff of twenty, Right Angles is at the cutting edge of professional reputation management.

A self-confessed media geek, he also presents the very popular podcast 'Media Masters' - a series of one-to-one interviews with the very top people in the media world. You can listen to the podcast at www.mediamasters.fm - but you really don't have to, as we've nicked the best bits and distilled their wisdom in this very book.

For further information, visit www.paul-blanchard.info

Table of Contents

PART 1: Where to start

PART 2: The media

PART 3: Journalists

PART 4: What’s your story?

PART 5: Give your story legs – get to the TRUTH

PART 6: Press releases

PART 7: God is dead. Long live Twitter

PART 8: Blogs and newsletters

PART 9: LinkedIn – your new best friend

PART 10: Build your reputation – you know, get your name out there

PART 11: Events dear boy, events

PART 12: Learn to love awards

PART 13: Get people to say you’re great

PART 14: Thought leadership works

PART 15: Podcasting

PART 16: Get on the radio and TV

PART 17: Do an intro video

PART 18: When it all goes tits up

PART 19: Take criticism and dish it out

PART 20: Failure to plan… is planning to fail

JARGON BUSTER

Customer Reviews

Most Helpful Customer Reviews

See All Customer Reviews