Table of Contents
PART 1: Where to start
PART 2: The media
PART 3: Journalists
PART 4: What’s your story?
PART 5: Give your story legs – get to the TRUTH
PART 6: Press releases
PART 7: God is dead. Long live Twitter
PART 8: Blogs and newsletters
PART 9: LinkedIn – your new best friend
PART 10: Build your reputation – you know, get your name out there
PART 11: Events dear boy, events
PART 12: Learn to love awards
PART 13: Get people to say you’re great
PART 14: Thought leadership works
PART 15: Podcasting
PART 16: Get on the radio and TV
PART 17: Do an intro video
PART 18: When it all goes tits up
PART 19: Take criticism and dish it out
PART 20: Failure to plan… is planning to fail
JARGON BUSTER