Fast-Track Your Business: A Customer-Centric Approach to Accelerate Market Growth

Fast-Track Your Business: A Customer-Centric Approach to Accelerate Market Growth

by Laura Patterson
Fast-Track Your Business: A Customer-Centric Approach to Accelerate Market Growth

Fast-Track Your Business: A Customer-Centric Approach to Accelerate Market Growth

by Laura Patterson

eBook

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Overview

Ready. Set. Grow! Former football player and coach, Lou Holtz, once said: "In this world you're either growing or you're dying, so get in motion and grow." Most every company leader is in pursuit of growth. Growing companies are attractive. They're attractive to partners, employees, and of course customers. If your company is not growing, then you and your shareholders are losing equity, profit, and employees.

Growth doesn't just occur-growth takes the right culture, processes and discipline. Most importantly growth takes intent and deliberate focused action. Growth is a result of solving customer problems at the right time with the right solution with a story that resonates with the market. In Fast-Track Your Business, author Laura Patterson offers step-by-step guidance for acquiring customer insights, creating customer-centric outcomes, and developing strategies and measurable executable plans. Fast-Track Your Business provides a customer-centric framework for choosing and navigating a sustainable path forward--a system that creates momentum and accelerates organic market growth.


Product Details

ISBN-13: 9781087892139
Publisher: VisionEdge Marketing, Inc.
Publication date: 01/30/2020
Sold by: Barnes & Noble
Format: eBook
Pages: 226
File size: 4 MB

Table of Contents

Foreword.............................................................................1

Preface................................................................................5

Introduction.......................................................................7

Chapter 1 UPSTREAM MARKETING

The Path to Long-term Organic Growth...........................15

Chapter 2 THE AXLE ELEMENTS

It All Starts With Culture..................................................25

Chapter 3 CUSTOMER & OPPORTUNITY INSIGHTS

Know Your Customer, Market, and Competition..............37

Chapter 4 BUSINESS OUTCOMES &

PERFORMANCE TARGETS

Defining Your Success.......................................................55

Chapter 5 INNOVATION & STRATEGY—PART 1

Strategizing to Set the Stage for Your Growth....................65

Chapter 6 INNOVATION & STRATEGY—PART 2

Attaining Organic Growth Through Innovation................95

Chapter 7 SEGMENTATION & POSITIONING

Which Customers Are You Best Suited to Serve?.............119

Chapter 8 PLAN & EXECUTE

Maximize Your Market Opportunities.............................139

Chapter 9 OPERATIONAL EXCELLENCE

A Core Capability to Sustain Organic Growth................157

Chapter 10 PERFORMANCE & OPTIMIZATION

What to Measure and How to Improve

Achieving Growth Opportunities....................................169

Chapter 11 COMING FULL CIRCLE

Choose Customer-Centricity to Fuel Organic Growth....185

About the Author ...........................................................191

Acknowledgments...........................................................193

About the Reviewers.......................................................195

Index

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