Fearless Pricing: How to package your offering and confidently charge more

by Robin Waite

Overview

"If you're brilliant at what you do, why are you still undercharging?"

You’re smart, experienced, and get incredible results for your clients. But if you’re still charging by the hour, underpricing your value, and ending each month exhausted and underpaid… something’s broken — and it’s not your work ethic.

Fearless Pricing is the no-fluff pricing guide for coaches, consultants, and freelancers who are tired of trading time for money. Using the powerful MONEY framework, business coach Robin Waite shows you how to shift your mindset, build irresistible offers, master sales conversations, position yourself as a premium provider, and take full ownership of your value — without compromise.

Inside, you’ll learn how to:

• Break free from imposter pricing and self-doubt
• Design offers that reflect your true worth
• Sell with confidence (without sounding “salesy”)
• Attract better clients and charge more with ease
• Build a pricing model that works for you

It’s time to stop surviving and start thriving. Because fearless pricing isn’t about charging more — it’s about finally getting paid what you’re truly worth.

Product Details

ISBN-13:	9781788608824
Publisher:	Practical Inspiration Publishing
Publication date:	04/20/2026
Sold by:	Barnes & Noble
Format:	eBook
Pages:	224

About the Author

Robin Waite is the Founder of Fearless Business, a coaching programme for coaches, consultants and freelancers, as well as a best-selling author, business coach and business keynote speaker. Using a structured 1-to-1 coaching program, he focuses on product/offer architecture, pricing, marketing, sales, lead generation and productivity.

Robin Waite is the Founder of Fearless Business, regular speaker at various business events and best-selling author of several bestselling books, including Online Business Startup, Marketing Machine and Take Your Shot.

He puts his decades of business experience to work coaching clients to reach their goals, create more time and increase their revenue.

Robin began his career as a systems analyst for a medical devices company, increasing their turnover by 50 per cent, from £1m to £1.5m.

From 2004 to 2016 he led a successful marketing agency serving over 250 clients. During this time he delivered workshops and masterclasses that helped over 1,000 business owners improve their marketing, product architecture, pricing, websites and digital advertising.

Behind the scenes, Robin is a husband and a father to two young girls, a surfer and Sunday warrior (road cyclist). He holds a Guinness World Record for participating in the largest ever speed networking event, has raised over £5k for a local Children’s charity in the last 4 years and has a goal to help remove 100kg of plastic from the World’s Oceans within the next 12 months via another charity he supports – 4Ocean.

Table of Contents

Foreword

Introduction

PART I - Mindset over Mechanics What you believe about money drives your pricing behaviour. Rewiring beliefs about value, self-worth, ethics, and pricing psychology.

Chapter 1: Can I Borrow a Fiver?

Chapter 2: Blind Faith

Chapter 3: The Engineer, The Picasso and the Price of Perception

Chapter 4: Your Value System is Flawed

Chapter 5: Charging What the Competition are Charging

Chapter 6: Why Charging By the Hour is Unethical

Chapter 7: When Do Your Prospects Buy From You?

PART II - Offer with Intention Create offers that align with value, not just time-for-money. Getting strategic about what you actually sell and how it's packaged.

Chapter 8: The Difference Between a Product and a Service

Chapter 9: 3 Core Pillar Offer

Chapter 10: Pricing Strategies

Chapter 11: Pricing Bandwidth: Knowing Your Limited

Chapter 12: Offer Design for Humans, Not Just Clients (so what do you do)

PART IV - Elevate your Pricing Power Add scarcity, authority, positioning to command more. Building authority and trust, leveraging psychological tools.

Chapter 23: The MVT Pricing Framework

Chapter 24: Social Proof

Chapter 25: Customer Lifetime Value

Chapter 26: Premium Pricing = Premium Positioning

Chapter 27: Scarcity Without Scarcity Tactics (Pricing vs Capacity)

PART V - Your Worth, Your Rules Ultimate ownership of your business model and value. Owning your pricing, scaling with confidence, rewriting the rules.

Chapter 28: The Customer is Not Always Right

Chapter 29: The Pricing Action

Chapter 30: Saying No Without Guilt

Chapter 31: Scaling Without Discounting

Chapter 32: Your Fearless Pricing Manifesto

Conclusion: Next steps

About the author

Reading list