Fuzzy Classification of Online Customers

Fuzzy Classification of Online Customers

by Nicolas Werro

Paperback(Softcover reprint of the original 1st ed. 2015)

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Product Details

ISBN-13: 9783319367149
Publisher: Springer International Publishing
Publication date: 11/18/2016
Series: Fuzzy Management Methods
Edition description: Softcover reprint of the original 1st ed. 2015
Pages: 141
Product dimensions: 6.10(w) x 9.25(h) x 0.01(d)

About the Author

Nicolas Werro is currently "Head of Business Analytics" in the "Big Data and Business Intelligence" department of Swisscom AG. He achieved his PhD thesis in 2008 at the University of Fribourg in the research group "Information Systems" led by Professor Andreas Meier, where he has been assistant until the end of 2007. Before starting his doctoral studies, Nicolas Werro achieved a diploma degree in Computer Science and Economics as well as a master degree in Computer Science from the University of Fribourg.

Table of Contents

Introduction.- Fuzzy Set Theory.- Relational Databases and Fuzzy Classification.- Customer Relationship Management.- Fuzzy Customer Classes.- Fuzzy Classification Applied to Online Shops.- fCQL Toolkit.- Conclusion.

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