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Fuzzy Classification of Online Customers

By Nicolas Werro
eBook
$54.99
By Nicolas Werro
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This book introduces a fuzzy classification approach, which combines relational databases with fuzzy logic for more effective and powerful customer relationship management (CRM). It shows the benefits of a fuzzy classification in contrast to the traditional sharp evaluation of customers for the acquisition, retention and recovery of customers in online shops. The book starts with a presentation of the basic concepts, fuzzy set theory and the combination of relational databases and fuzzy cla...

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BusinessManagement & LeadershipManagement - General & Miscellaneous