Go Live!: Turn Virtual Connections into Paying Customers

by Jeffrey Gitomer, Tara Counterman (Foreword by)

Overview

Learn how to go online with a winning sales and marketing strategy in this insightful resource

Go Live! Turn Virtual Connections into Paying Customers helps readers understand and take advantage of several online tools to boost their sales and increase their revenue. Accomplished salesperson, consultant, and online personality Jeffrey Gitomer describes how tools like Facebook Live and podcasting can drive sales and help you connect with your customers. You'll discover:

• How to use tools like YouTube, LinkedIn Live, podcasting, and Facebook Live to connect with and develop your leads
• How to properly utilize social media like Instagram and Twitter to spread your message and sell to clients
• How to promote and repurpose content to create as big an impact on your audience as possible

Written specifically for a post-pandemic sales audience, Go Live! Turn Virtual Connections into Paying Customers delivers results for anyone expected to deliver sales results in a virtual environment. It also belongs on the bookshelves of those who hope to take their successful offline sales strategies to the online world.

Product Details

ISBN-13:	9781119647133
Publisher:	Wiley
Publication date:	12/03/2020
Pages:	160
Product dimensions:	5.60(w) x 8.60(h) x 0.50(d)

About the Author

JEFFREY GITOMER is the author of Get Sh*t Done, The Sales Bible, Little Red Book of Selling, Little Black Book of Connections, and many others. His books have appeared on major bestseller lists more than 500 times and have sold millions of copies. Jeffrey hosts a daily Facebook Live program seen by thousands of people worldwide, and cohosts the popular Sell or Die podcast.

Table of Contents

Foreword: The Golden Ticket to Your Success! 1

Preface: Here’s What’s in This Book 5

We Are Entering a New Era. Are You in? 13

Is Your Picture in Focus 17

Reluctant Go Live Warrior 20

Your 9.5 Go Live Challenges 26

1. Master the New Voice, Language, Content, and Strategy of Sales and Selling 27

2. Master Virtual 32

Surround Yourself with a First-Class Look 32

Cost? You Don’t Want to Know. Plus Loss of Real Productivity 36

What Is Your (Selling) Time Worth? 37

My Go Live Can Be Your Go Live 40

Joe Soto, How Going Live Creates a Revenue Generating Ripple Effect in Your Business 44

3. Master Video 50

Studio You! 52

Ken Walls, Master of Live Stream…Shares His Live Streaming Secrets and 100 Ideas 56

The Evolution of Me and Live Streaming 56

Why Should You Broadcast Live? 58

Grow Live Secret #1 61

Grow Live Secret #2 61

Grow Live Secret #3 61

Grow Live Secret #4 62

Grow Live Secret #5 62

4. Master Your New Messaging 70

Know, Then Master, Your Virtual and Video Options 75

Tara Counterman, Master Profitable Podcasting, 79

5. Master Your Social Media 96

The New Truth About Closing the Virtual Sale 98

6. Master Your Social Media Proof 105

7. Master Humor 112

Having the First Laugh Makes a Sale That Lasts 115

A Lesson from a Laugh. Listen to This One 119

May the Joke Be with You 123

8. Master Creativity 126

The Overlooked Power That May Be Your Sales Kryptonite 130

How Are You Using the Power of First Impression? 134

9. Master Time 138

9.5. Master Yourself 142

Live. Virtual. Video. 142

Framework for Going Live Success 146

Author’s Personal Go Live! Success Challenge 147

Jeffrey Gitomer’s Insider’s Club 148

Jeffrey Gitomer, King of Sales 149