Good Company: How to Build a Business without Losing Your Values

by Julietta Dexter

Overview

'What a joy! Inspiring and powerful.' — Ruby Wax In a highly competitive world, many think business success means being ruthless: maximising short-term return for shareholders, cutting overheads, crushing competition, and expanding at an exponential pace. Nothing says this more than Silicon Valley with its macho mantras like 'Move fast and break things' (Facebook) or 'We're a team not a family' (Netflix). But this model is looking increasingly flawed. What if there were another more compassionate way? Julietta Dexter believes there is. In this powerful and hopeful book, the award-winning CEO of The Communications Store explains how she built one of the world's most respected PR & communications companies without compromising her morals and without screwing over her staff or her clients. Highlighting a new paradigm for business, she explains why profit should be just one consideration among several, and why honesty, reliability and diversity are the best foundations for long-term success.

Product Details

ISBN-13:	9781786497215
Publisher:	Atlantic Books
Publication date:	04/02/2020
Sold by:	INDEPENDENT PUB GROUP - EPUB - EBKS
Format:	eBook
Pages:	272
File size:	540 KB

About the Author

Julietta Dexter founded The Communications Store in 1995 with £600 and two clients. Two decades since, TCS has become the premier strategic brand development, communications and PR company in the UK and US for the world's best brands in fashion, beauty and lifestyle. It has offices in London and New York. In 2017 it was named as one of the Sunday Times Top 100 Small Companies to Work For.

Table of Contents

Introduction The Future Is Friendly
Chapter 1 Leadership
Chapter 2 Culture
Chapter 3 Communication
Chapter 4 Service
Chapter 5 Money
Chapter 6 Recruitment
Chapter 7 Start-Ups
Chapter 8 Crisis Management
Chapter 9 Responsibility
Conclusion Success
Endnotes
Acknowledgements
Index