GUCCI: THE SECRET BEHIND THE BRAND'S REVIVAL IN THE 2000S
The history of Gucci is a fascinating tale of rise, fall and rebirth. Founded in 1921 by Guccio Gucci, the brand began as a small leather goods shop in Florence, Italy, and quickly became synonymous with luxury and sophistication. However, Gucci's trajectory was not always straightforward. The 1990s were marked by family scandals, mismanagement and an identity crisis that nearly led to the brand's collapse. It was only in the 2000s, under the leadership of Tom Ford and Domenico De Sole, that Gucci experienced a spectacular renaissance, once again becoming one of the most coveted brands in the world. But what really happened behind the scenes of this renaissance? What were the dark secrets that propelled Gucci back to the top? This book explores the hidden details, controversial strategies and difficult decisions that were made to revitalize the brand. Each chapter delves into a different aspect of this journey, revealing the challenges, triumphs and secrets that shaped Gucci's rebirth in the 2000s.
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GUCCI: THE SECRET BEHIND THE BRAND'S REVIVAL IN THE 2000S
The history of Gucci is a fascinating tale of rise, fall and rebirth. Founded in 1921 by Guccio Gucci, the brand began as a small leather goods shop in Florence, Italy, and quickly became synonymous with luxury and sophistication. However, Gucci's trajectory was not always straightforward. The 1990s were marked by family scandals, mismanagement and an identity crisis that nearly led to the brand's collapse. It was only in the 2000s, under the leadership of Tom Ford and Domenico De Sole, that Gucci experienced a spectacular renaissance, once again becoming one of the most coveted brands in the world. But what really happened behind the scenes of this renaissance? What were the dark secrets that propelled Gucci back to the top? This book explores the hidden details, controversial strategies and difficult decisions that were made to revitalize the brand. Each chapter delves into a different aspect of this journey, revealing the challenges, triumphs and secrets that shaped Gucci's rebirth in the 2000s.
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GUCCI: THE SECRET BEHIND THE BRAND'S REVIVAL IN THE 2000S

GUCCI: THE SECRET BEHIND THE BRAND'S REVIVAL IN THE 2000S

GUCCI: THE SECRET BEHIND THE BRAND'S REVIVAL IN THE 2000S
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GUCCI: THE SECRET BEHIND THE BRAND'S REVIVAL IN THE 2000S

GUCCI: THE SECRET BEHIND THE BRAND'S REVIVAL IN THE 2000S

Overview

The history of Gucci is a fascinating tale of rise, fall and rebirth. Founded in 1921 by Guccio Gucci, the brand began as a small leather goods shop in Florence, Italy, and quickly became synonymous with luxury and sophistication. However, Gucci's trajectory was not always straightforward. The 1990s were marked by family scandals, mismanagement and an identity crisis that nearly led to the brand's collapse. It was only in the 2000s, under the leadership of Tom Ford and Domenico De Sole, that Gucci experienced a spectacular renaissance, once again becoming one of the most coveted brands in the world. But what really happened behind the scenes of this renaissance? What were the dark secrets that propelled Gucci back to the top? This book explores the hidden details, controversial strategies and difficult decisions that were made to revitalize the brand. Each chapter delves into a different aspect of this journey, revealing the challenges, triumphs and secrets that shaped Gucci's rebirth in the 2000s.

Product Details

ISBN-13: 9781779749390
Publisher: Max Editorial
Publication date: 04/15/2025
Series: BIG BRANDS (Learning Towards Success)
Sold by: Bookwire
Format: eBook
Pages: 66
File size: 116 KB
Language: Spanish

About the Author

Passionate about knowledge and encouraging maximum human potential, we are dedicated to uncovering the secrets of success and productivity. Through words, we guide people on a journey of learning and transformation, helping them achieve their goals and live a more fulfilling life. Using clear and accessible language, we make complex concepts understandable for everyone, democratizing access to knowledge and inspiring positive changes in people's lives, both personally and professionally. We seek to combine theory with practical applications, offering effective tools and strategies for overcoming challenges, increasing productivity and making dreams come true. We believe in knowledge as the main key to success, enabling everyone to have the potential to achieve great things. Our materials are a source of inspiration and motivation for those seeking to develop their skills, learn new things and realize their maximum potential. If you are looking for works that inspire you to go further, teach you to be more productive and help you achieve your goals, objectives and dreams, then books are for you. Get ready to transform your life!
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