Guerrilla Marketing for a Bulletproof Career: How to Attract Ongoing Opportunities in Perpetually Gut-Wrenching Times, for Entrepreneurs, Employees, and Everyone in Between

by Jay Conrad Levinson, Andrew Neitlich

Overview

“A powerfully insightful training manual to successfully navigate the 21st-century career battlefield.” —Scott Durchslag, former CEO, Angie’s List
 
Guerrilla Marketing for a Bulletproof Career is an honest, practical, and hard-hitting guide for career success in perpetually uncertain times. It provides a road map to advance your career and prosper without being blindsided by overnight industry collapses, potential layoffs, economic shocks, corporate scandals, international competition, or technological disruptions. 
 
Gain an entirely new perspective on what it means to be combat ready in this economy, including how to achieve your career goals in creative ways while making more money and spending less time working. You will discover the secrets to getting into the opportunity flow so that the best opportunities come to you first, before others find out about them. This is the only book that marries the timeless philosophy of Guerrilla Marketing—being resourceful, doing more with less, thinking like an entrepreneur, and developing street smarts—with the chaotic realities of today’s career landscape. Get started today and never worry about gut-wrenching economic times again.

Product Details

ISBN-13:	9781600379628
Publisher:	Morgan James Publishing
Publication date:	12/31/2020
Series:	Guerilla Marketing Press
Sold by:	Barnes & Noble
Format:	eBook
Pages:	250
Sales rank:	890,278
File size:	2 MB

About the Author

Authors Jay Conrad Levinson and Andrew Neitlich...Jay Conrad Levinson is the author of the best-selling marketing series in history, "Guerrilla Marketing," plus 58 other business books. His books have sold more than 21 million copies worldwide. His guerrilla concepts have influenced marketing so much that his books appear in 62 languages and are required reading in MBA programs worldwide. Andrew Neitlich is the founder and director of the Center for Executive Coaching and The Center for Career Coaching, which have trained coaches from around the world to help executives and business owners to achieve their career and business goals. Andrew received his MBA from Harvard Business School in 1991. His career has included stints as an employee, consultant, coach, executive, business owner, investor, and interim executive--and now he works from his home a few hours every day while playing tennis and spending time with family.

Table of Contents

PART I: GET COMBAT READY
Chapter 1: Your Chaotic Career Map: Stop Being Attached to the Concept of a Job
Chapter 2: The Eleven Guerrilla Mindsets for Career Success
Chapter 3: Character and Values Matter More than Ever
Chapter 4: A Dream Worth Fighting For
Chapter 5: Spike in These Two Areas and Never Worry Again
Chapter 6: Create Your One-Page Career Plan
Chapter 7: Why Strengths Are Not Enough—What if You Have Distracting, Annoying, or Disturbing Behaviors and Don’t Even Know It?
Chapter 8: Eliminate the Biggest Reason You Won't Succeed
Chapter 9: Cash Is a Career Competitive Advantage
Chapter 10: The Three Steps to Get into the Opportunity Flow

PART II: THIRTEEN PERSPECTIVES TO CONTROL THE CAREER BATTLEFIELD
Chapter 11: Why These Perspectives Are Crucial for Career Success
Chapter 12: Lemming and Bubble Radar—Which Apparent Opportunities Will End Soon, and Badly for Those Who Come Late?
Chapter 13: Market Researcher—Matching Your Talents and Passions to Demand
Chapter 14: Investor—Is This Opportunity Solid?
Chapter 15: Risk Manager/Oil Driller—How Can I Maximize Upside and Minimize Downside?
Chapter 16: Chess Master—What’s My Best Next Move?
Chapter 17: Negotiator/Deal Maker—How Can I Gain an Edge?
Chapter 18: Talent Scout—Who Can Help Me Win?
Chapter 19: Business Developer—How Can I Build a Long-Term Relationship Based on Trust and Value?
Chapter 20: Politician—How Do I Gain More Power?
Chapter 21: Influencer—What’s In It for Them That Gets Me What I Want, Too?
Chapter 22: Leverage Builder—How Can I Achieve More with Less Effort?
Chapter 23: Improvisational Actor—How Can I Use Creativity, Resourcefulness, and Agility to Get What I Want?
Chapter 24: Drill Sergeant—How Do I Give Myself a Kick in the Pants When Required?

PART III: THE AGILE CAREER GUERRILLA
Chapter 25: How to Be an Agile Career Guerrilla
Chapter 26: When to Make a Change and When Not To
Chapter 27: Why Business Owners Need to Have Career Backup Plans, Too
Chapter 28: Three Rules for Making a Smooth Transition
Chapter 29: The Flip-the-Switch Business I—Online Guru/Publisher
Chapter 30: The Flip-the-Switch Business II—Consultant/Freelancer
Chapter 31: The Flip-the-Switch Business III—Firm Builder
Chapter 32: The Flip-the-Switch Business IV—The LFC/LBE Business
Chapter 33: The Anti Flip-the-Switch Business—The Long, Patient Way to a Bulletproof Career
Chapter 34: The Agile Interim Executive or Manager
Chapter 35: Go Global!
Chapter 36: Finesse a Change in Industry, Function, or Company Culture
Chapter 37: Become Dean of Your Private Career University and Use Back-to-School Trump Card
Chapter 38: Recharge and Reinvent Yourself with a Sabbatical
Chapter 39: Advanced Career Agility: Form an Acquisition or Startup Team
Chapter 40: What About Just Getting a New Job in the Same Field?

PART IV: COMMON COMBAT SITUATIONS
Chapter 41: Seven Steps to Success During Your First Ninety Days in a New Role
Chapter 42: Eleven Career Success Principles for Students and New Graduates
Chapter 43: Opportunities for the Stay-at-Home Mom or Dad
Chapter 44: Going Back to Work After a Long Absence
Chapter 45: Unfriendly Fire and Ambushes: Saboteurs, Snipers, Jerks, Peter Principle Case Studies, Nepotism, and Difficult Bosses
Chapter 45: Discrimination, Harassment, Fraud, Price Fixing, Insider Trading, Kickbacks, and Other Illegal Behaviors
Chapter 46: What to Do After a Major Failure

Editorial Reviews

"Congrats to my dear friend and devoted entrepreneur Andrew Neitlich on his new book "Guerrilla Marketing for a Bulletproof Career". This is a brilliant career success book by a brilliant writer and educator who embodies Integrity. The same practices he preaches in his works he practices in his life. I'm honored to call him my friend and colleague."
Leonard Marshall, NFL Hall of Fame, two-time Superbowl Champion, Entrepreneur

"Guerrilla Marketing for a Bulletproof Career" arms you with the tools required to make powerful decisions and realize an extraordinary life. A person ready to take charge of their life will love this book."
Kristina Mercier, CPC, CEC, CCC; Life and Career Designer

From the Publisher