There's a sales meeting somewhere. Morning, noon, or night— a sales meeting is taking place. There are more this year than last, and next year there'll be more than ever. Sales meetings are popular because of one thing . . . they pay dividends! They're often the difference between profit and loss, the difference between success and failure. Sales meetings are that important.
Meetings can work wonders for the people attending. After a snappy meeting in Akron, Ohio, a salesman remarked, "I learned more about selling in one hour than I had in the last year!" Another commented, "I always get 'pumped up' when I go to sales meetings. I'd be lost without them."
Good sales meetings are profitable for all concerned. However a sales meeting must actually be good for everyone to benefit. If there's reason to believe a meeting will not be successful, improve your plans ... or don't stage the meeting. If there's doubt about the need for a meeting, establish the need ... or don't call the meeting.
