Handbook of Tourism and Hospitality Marketing in Indonesia

by Azizul Hassan (Editor), Putu Diah Sastri Pitanatri (Editor)

Overview

This book offers a comprehensive exploration of the dynamic marketing and promotion strategies within Indonesia's tourism and hospitality. In an era where the global tourism and hospitality landscape is constantly evolving, Indonesia stands out for its rapid transformation, largely driven by innovative marketing approaches.
The book provides readers with a detailed examination of the fundamental theories of marketing and their practical applications in the Indonesian context. It also presents real-world case studies and examples, illustrating the historical perspectives, evolving tactics, contemporary challenges, emerging opportunities, and future projections in tourism and hospitality marketing in Indonesia.
A significant portion of the book is dedicated to showcasing successful marketing campaigns, branding initiatives, and promotional activities that have significantly impacted Indonesia's tourism and hospitality growth. These case studies not only serve as examples of best practices but also highlight the unique challenges and solutions inherent to the Indonesian market.
This book is intended for a wide audience, including tourism and hospitality marketing students, academics, industry professionals, entrepreneurs interested in the Indonesian market, policymakers, international researchers, digital marketers, brand strategists, and anyone passionate about understanding the intricacies of the Indonesian tourism and hospitality marketing landscape. Its insights are not only valuable for those focusing on Asia but also hold global relevance in the ever-changing field of tourism and hospitality marketing.

Product Details

ISBN-13:	9789819625666
Publisher:	Springer Nature Singapore
Publication date:	10/10/2025
Series:	Reference Works in Business and Management
Pages:	1012
Product dimensions:	6.10(w) x 9.25(h) x (d)

About the Author

Dr Azizul Hassan is a member of the Tourism Consultants Network of the UK Tourism Society. Dr Hassan has been working for the tourism industry as a consultant, academic, and researcher. His research interest areas are technology-supported marketing for tourism and hospitality, immersive technology applications in the tourism and hospitality industry, and technology-influenced marketing suggestions for sustainable tourism and hospitality industry in developing countries. Dr Hassan has authored articles and book chapters in leading tourism outlets. He is also part of the editorial team of book projects from Routledge, Springer, Palgrave Mcmillan, CAB International, and Emerald Group Publishing Limited. He is a regular reviewer of a number of international journals.

Dr Putu Diah Sastri Pitanatri is an Associate Professor currently serving as the Head of the Research and Community Service Center at the Bali Tourism Polytechnic, under the Ministry of Tourism of the Republic of Indonesia. As an academic, Dr Pitanatri received numerous prestigious awards, including the 'Win Way Award for Best Lecturer' from the Ministry of Tourism in 2018. She was also recognized as the Best Graduate in Tourism Studies, achieving the highest GPA in her Master's (2016) and PhD (2022) programs. Dr Diah has been actively contributing to various academic organizations, both nationally and internationally and reviewing academic publications. Dr Diah was invited as a speaker at the UN Tourism Asia Pacific on Woman Empowerment in 2024. Her works include scientific articles, proceedings, as well as monographs and reference books. Dr Diah's main research areas focus on smart tourism, tourist mobility, and sustainability studies in tourism.

Table of Contents

Introduction.- Part One: Tourism and Hospitality Marketing in Indonesia: Applications.- 1. Tourism Village as a Community-based Wellness Tourism Resource.- 2. Ubud as a Green Tourism Destination in Bali.- 3. Tourism Concept in Jogja Planning Gallery.- Part Two: Tourism and Hospitality Marketing in Indonesia: Product Development.- 4. Product Development for Urban Tourism in Sumedang City, West Java.- 5. The Development of Tourism Products in Jatiluwih Village through Bundling Product.- 6. Community-Based Ecotourism or Tourism model (Sesaot and Riung).- 7. Cultural Heritage Tourism in the City of Banjarmasin and its Buffer Areas: Potential and Development.- 8. Ecotourism in the Muarajambi Temple Area.- 9. Ecotourism Development of Batu Begalang Geosite to Strengthen Belitong Geopark.- 10. Cultural Uniqueness of Dayak Community in New Capital City Neighbourhood.- 11. Analysis Implementation of Disability Access in the Heritage Tourist Attraction of Surabaya City.- 12. Environmental Conservation Educational Tourism: “The Egek Festival” Project of the Moi Indigenous People, Southwest Papua Province.- 13. Local Traditions of Bayan Village: Hidden Cultural Heritage Tourism Potential in North Lombok, Indonesia.- 14. Arak Bali: Bali's Traditional Alcoholic Drink as the Main Pulling Factor in Building a Tourism Village.- 15. Moeslim Friendly Tourism: Development, Potential, Activities, Constraints and Strategies .- 16. Analysis of Cultural Values in the 153rd Kirab Pusaka Haul Eyang Djoego: Case Study of Jugo Village, Kesamben Subdistrict, Blitar Regency.- 17. Religion and Magic in the Art of Wayang Wong in Duda Timur Village, Karangasem.- 18. Landscape Linguistics as a Form of Language Communication Approach in Increasing the Promotion of Local Products to Tourism Packages in the Tenganan Dauh Tukad Traditional Village.- Part Three: Tourism and Hospitality Marketing in Indonesia: Destination Promotion.- 19. Rethinking Destination Quality on Culture-Based: Case Study on Bali as a Tourism Destination.- 20. Ratu Bhasma: A Stakeholder Collaboration Model on Quality Tourism Destination Planning in Bali Province-Indonesia.- 21. Local Champions ‘Sunrise Land Lombok’ Efforts to Encourage Tourism Destination Development through Digital Information Technology.- 22. Evaluating the Competence of Tour Guides at Heritage Tourism Destinations (Case Study of Borobudur).- 23. Utilising Sustainable Tourism Principles in Marathon Events: Case Study of Pocari Run 2022.- 24. Promoting Cultural Heritage Towards Dutch Tourist Segment in Initiating of Sustainable Culture in Banyumas Residency.- 25. Model of Cultural Tourism Community Based.- 26. Learning from Komunitas Aleut: The Role of Youth Community in Cultural Heritage Tourism in Bandung.- 27. Mandalika Super Priority Tourism Destination Model for Pro-People Development.- 28. How Does the Brand of Local Product “Tenun Gringsing” Desa Wisata Tenganan Pegringsingan Go Global and Sustainable? .- Part Four: Tourism and Hospitality Marketing and Promotion in Indonesia: Hospitality .- 29. Revenue Maximisation in Hotel and Restaurant: Investigation of the Non-Pricing Tools.- 30. Examining Marketing Mix Strategies for Enhancing Room Revenue: A Case Study of the Kayon Jungle Resort in Ubud, Bali.- 31. Hotel Housekeeping Leadership: Local Wisdom that Brings Truth as the Authority.- 32. Hospitality Language in Hotel Services Japanese Tourists versus Australian Tourists.- Part Five: Tourism and Hospitality Marketing in Indonesia: Technology.- 33. The 3D Archaeography to Enhance Attractiveness of Archaeological Sites Tourism: A Case Study of the Excavation Discoveries of Pawon and Kidang Cave in Indonesia.- 34. The Impact of Halal Tourism Digital Marketing Content on the Intention to Buy Halal Traditional Culinary in Palembang.- 35. Free Independent Traveller Transportation System Model through Travel Pattern Approach in Borobudur Priority Tourism Destination Area.- 36. QRIS: Making Payment Systems Easy for Travelling in Indonesia.- 37. Tourism Souvenir Innovation: Creating Visual Diversity through Cultural Heritage .- Part Six: Tourism and Hospitality Marketing in Indonesia: Understanding Customer.- 38. How Customer Perceived the Quality of Hospitality Given by Virtual Hotel Operator: A Case of Non-Star Budget Hotel in Indonesia.- 39. Exploring Tourists' Perceptions and Utilisation Patterns of Mass Public Transportation in Bali, Indonesia.- 40. Accessibility and Tourist Behaviour in Protected Area: A Case of Tourist Typology in Indonesia.- 41. Customer Satisfaction Analysis to Linen Service Quality by Laundry TX in South Kuta, Bali.- Part Seven: Tourism and Hospitality Marketing in Indonesia: Issues and Challenges.- 42. Commodification of Culture Tourism among Gen Z in Bali.- Part Eight: Tourism and Hospitality Marketing in Indonesia: Suggestions.- 43. Entourplanner: Designing Travel Trips (Destination, Costs, Transportation, Accommodation and Others) Independently.- 44. The Effectiveness of Implementing Tourism Guide Profession Competency Policies on the Sustainability of Surabaya City Tourism Destinations.- 45. Potential Development Sambirejo Village become the Dewi Sambi.- 46. Potential Development of Visitor Management and Conservation of Borobudur Temple Destinations Magelang through Community Based Diversification Strategy: Conceptual Perspective.- 47. Exploring The Potential of Green Heritage Tourism in Indonesia: Balancing Conservation and Sustainability (A Case Study of Kota Tua Jakarta).- 48. Patterns of Social Relations in Tourism Institutions Togean Islands, Central Sulawesi, Indonesia.- Part Nine: Tourism and Hospitality Marketing in Indonesia: Digital Travel and Destination Technology Transformations.- 49. Revolutionising the Tourism, Travel and Hospitality Industries through Technological Innovation.- 50. Smart Tourism Destination: The Stakeholders’ Role.- Part Ten: Tourism and Hospitality Marketing in Indonesia: Directions for Future Research.- 51. Strategic Insights of Tourism and Hospitality Marketing in Indonesia: Directions for Future Research.