Holy Hills of the Ozarks: Religion and Tourism in Branson, Missouri
"Confronts readers with the implications of a popular tourist destination founded on the values and sentiments of American evangelical Protestantism." —Thomas S. Bremer, Journal of the American Academy of Religion
Over the past century, Branson, Missouri, has attracted tens of millions of tourists. Nestled in the heart of the Ozark Mountains, it offers a rare and refreshing combination of natural beauty and family-friendly recreation—from scenic lakes and rolling hills to theme parks and variety shows. It has boasted of big-name celebrities, like Wayne Newton, Andy Williams, and Petula Clark, as well as family entertainers like Mickey Gilley, the Shanghai Magic Troupe, Jim Stafford, and Yakov Smirnoff.
But there is more to Branson's fame than just recreation. As Aaron K. Ketchell discovers, a popular variant of Christianity underscores all Branson's tourist attractions and fortifies every consumer success. In this lively and engaging study, Ketchell explores Branson's unique blend of religion and recreation. He explains how the city became a mecca of conservative Christianity—a place for a "spiritual vacation"—and how, through conscious effort, its residents and businesses continuously reinforce its inextricable connection with the divine.
Ketchell combines the study of lived religion, popular culture, evangelicalism, and contemporary American history to present an accurate and honest account of a distinctly American phenomenon.
"As Ketchell brilliantly argues, Branson entrepreneurs wove Christian sentiment 'into a fabric of nostalgia, premodern longing, and whitewashed rusticity.'" —Matthew Avery Sutton, The Christian Century
"At a time when Jim Wallis and other observers have forecast the end of the prominence of right-wing-religion on the U.S. political stage, this book will cause many readers to question that prediction." —David Stricklin, The Journal of Southern History
1119414945
Holy Hills of the Ozarks: Religion and Tourism in Branson, Missouri
"Confronts readers with the implications of a popular tourist destination founded on the values and sentiments of American evangelical Protestantism." —Thomas S. Bremer, Journal of the American Academy of Religion
Over the past century, Branson, Missouri, has attracted tens of millions of tourists. Nestled in the heart of the Ozark Mountains, it offers a rare and refreshing combination of natural beauty and family-friendly recreation—from scenic lakes and rolling hills to theme parks and variety shows. It has boasted of big-name celebrities, like Wayne Newton, Andy Williams, and Petula Clark, as well as family entertainers like Mickey Gilley, the Shanghai Magic Troupe, Jim Stafford, and Yakov Smirnoff.
But there is more to Branson's fame than just recreation. As Aaron K. Ketchell discovers, a popular variant of Christianity underscores all Branson's tourist attractions and fortifies every consumer success. In this lively and engaging study, Ketchell explores Branson's unique blend of religion and recreation. He explains how the city became a mecca of conservative Christianity—a place for a "spiritual vacation"—and how, through conscious effort, its residents and businesses continuously reinforce its inextricable connection with the divine.
Ketchell combines the study of lived religion, popular culture, evangelicalism, and contemporary American history to present an accurate and honest account of a distinctly American phenomenon.
"As Ketchell brilliantly argues, Branson entrepreneurs wove Christian sentiment 'into a fabric of nostalgia, premodern longing, and whitewashed rusticity.'" —Matthew Avery Sutton, The Christian Century
"At a time when Jim Wallis and other observers have forecast the end of the prominence of right-wing-religion on the U.S. political stage, this book will cause many readers to question that prediction." —David Stricklin, The Journal of Southern History
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Holy Hills of the Ozarks: Religion and Tourism in Branson, Missouri

Holy Hills of the Ozarks: Religion and Tourism in Branson, Missouri

by Aaron K. Ketchell
Holy Hills of the Ozarks: Religion and Tourism in Branson, Missouri

Holy Hills of the Ozarks: Religion and Tourism in Branson, Missouri

by Aaron K. Ketchell

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Overview

"Confronts readers with the implications of a popular tourist destination founded on the values and sentiments of American evangelical Protestantism." —Thomas S. Bremer, Journal of the American Academy of Religion
Over the past century, Branson, Missouri, has attracted tens of millions of tourists. Nestled in the heart of the Ozark Mountains, it offers a rare and refreshing combination of natural beauty and family-friendly recreation—from scenic lakes and rolling hills to theme parks and variety shows. It has boasted of big-name celebrities, like Wayne Newton, Andy Williams, and Petula Clark, as well as family entertainers like Mickey Gilley, the Shanghai Magic Troupe, Jim Stafford, and Yakov Smirnoff.
But there is more to Branson's fame than just recreation. As Aaron K. Ketchell discovers, a popular variant of Christianity underscores all Branson's tourist attractions and fortifies every consumer success. In this lively and engaging study, Ketchell explores Branson's unique blend of religion and recreation. He explains how the city became a mecca of conservative Christianity—a place for a "spiritual vacation"—and how, through conscious effort, its residents and businesses continuously reinforce its inextricable connection with the divine.
Ketchell combines the study of lived religion, popular culture, evangelicalism, and contemporary American history to present an accurate and honest account of a distinctly American phenomenon.
"As Ketchell brilliantly argues, Branson entrepreneurs wove Christian sentiment 'into a fabric of nostalgia, premodern longing, and whitewashed rusticity.'" —Matthew Avery Sutton, The Christian Century
"At a time when Jim Wallis and other observers have forecast the end of the prominence of right-wing-religion on the U.S. political stage, this book will cause many readers to question that prediction." —David Stricklin, The Journal of Southern History

Product Details

ISBN-13: 9781421402437
Publisher: Johns Hopkins University Press
Publication date: 04/27/2021
Series: Lived Religions
Sold by: Barnes & Noble
Format: eBook
Pages: 466
File size: 4 MB
Age Range: 18 Years

About the Author

Aaron K. Ketchell, who writes on American popular religion, teaches at the University of Nevada, Las Vegas.

Table of Contents

Acknowledgments
Introduction: "The Moral Vineyards"
Chapter 1. "Temples of God's Own Building": Harold Bell Wright and the Roots of Branson Tourism
Chapter 2. "Hills of Truth and Love": Authenticity and the Sacred in Shepherd of the Hills Country
Chapter 3. "I Would Much Rather See a Sermon Than Hear One": Faith at Silver Dollar City
Chapter 4. Jesus Is "the Greatest Star": The Variety Show and Contemporary Branson Tourism
Chapter 5. "Near Heaven": The Dynamics of Sacred Space in Branson
Chapter 6. Hillbilly Heaven: Labor, Leisure, and the Ozark Trickster
Chapter 7. "The Aroma of God's Spirit": Branding Branson's Future
Notes
Bibliography
Index

What People are Saying About This

John Corrigan

Fascinating. There is no work that approaches the remarkable history of Branson in such complex fashion. Ketchell weaves together engaging analysis of The Shepherd of the Hills, the music business, and hillbilly lore and culture with interpretation of built environment and observations on the national mood. Holy Hills is rich with insights into the world of 'family-values,' Christians in America, and the commercial aspects of American Protestantism, regional distinctiveness, and the trajectories of literary influence.

John Corrigan, Florida State University

From the Publisher

Fascinating. There is no work that approaches the remarkable history of Branson in such complex fashion. Ketchell weaves together engaging analysis of The Shepherd of the Hills, the music business, and hillbilly lore and culture with interpretation of built environment and observations on the national mood. Holy Hills is rich with insights into the world of 'family-values,' Christians in America, and the commercial aspects of American Protestantism, regional distinctiveness, and the trajectories of literary influence.
—John Corrigan, Florida State University

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