Hospitality, Tourism, and Lifestyle Concepts: Implications for Quality Management and Customer Satisfaction / Edition 1

by Eric Laws, Maree Thyne

Overview

Explore how lifestyle concepts are linked to marketing the hospitality and tourism industry

Hospitality, Tourism, and Lifestyle Concepts: Implications for Quality Management and Customer Satisfaction is a comprehensive benchmark review of how lifestyle concepts can be applied to the hospitality and tourism industry. Noted authorities present multifaceted viewpoints examining a range of topics, such as matching the lifestyles of tourism providers and guests, lifestyle segmentation studies, and methodological issues in lifestyle segmentation research. You’ll learn how the consideration of lifestyle concepts can improve the effectiveness of marketing in addition to providing quality management and improved customer satisfaction in the hospitality and tourism industry.

This book provides an in-depth exploration of the implications of lifestyle concepts in the marketing of the hospitality and tourism industry. Each chapter of Hospitality, Tourism, and Lifestyle Concepts: Implications for Quality Management and Customer Satisfaction examines essential issues, including quality management and customer satisfaction, improving customer experience through host-guest lifestyle matching, ways to segment customers by lifestyle, and the benefits and burdens of the gay tourism market. The book confronts widely held beliefs about the industry, confirming or adjusting those views through solid data. Research is clearly presented, always with an eye toward strengthening this fragile industry.

Hospitality, Tourism, and Lifestyle Concepts: Implications for Quality Management and Customer Satisfaction discusses:

• the potential use of lifestyle segmentation to achieve psychographic matching between hosts and guests
• the significance of the lifestyle concept for the management of service quality and customer satisfaction
• research into gay tourism marketing, with a discussion about recent evidence suggesting that the distinct purchasing patterns of gays are exaggerated
• lifestyle market segments and the relation to satisfaction with a nature-based tourism experience
• a lifestyle segmentation analysis of the backpacker market in Scotland
• three different approaches to lifestyle segmentation in improving the quality of tourism and leisure marketing decisions
• improved understanding of tourists’ needs through cross-classification
  
  

Hospitality, Tourism, and Lifestyle Concepts: Implications for Quality Management and Customer Satisfaction is an essential review of the lifestyle marketing concept that will prove invaluable for hospitality and tourism professionals, instructors, and industry members.

Product Details

ISBN-13:	9780789027559
Publisher:	Taylor & Francis
Publication date:	06/17/2005
Series:	A Monograph Published Simultaneously As the Journal of Quality Assurance in Hospitality and Tourism Series
Edition description:	New Edition
Pages:	252
Product dimensions:	5.81(w) x 8.25(h) x (d)

About the Author

Authored by Laws, Eric; Thyne, Maree

Table of Contents

• Hospitality, Tourism, and Lifestyle Concepts: Implications for Quality Management and Customer Satisfaction (Eric Laws and Maree Thyne)
• Host-Guest Dating: The Potential of Improving the Customer Experience Through Host-Guest Psychographic Matching (Hazel Tucker and Paul Lynch)
• Segmentation of Special Event Attendees Using Personal Values: Relationships
  with Satisfaction and Behavioural Intentions (Anne-Marie Hede, Leo Jago, and Margaret Deery)
• A Gay Tourism Market: Reality or Illusion, Benefit or Burden? (Howard L. Hughes)
• Escaping the Jungle: An Exploration of the Relationships Between Lifestyle Market Segments and Satisfaction with a Nature Based Tourism Experience (Gianna Moscardo)
• A Lifestyle Segmentation Analysis of the Backpacker Market in Scotland: A Case Study of the Scottish Youth Hostel Association (Maree Thyne, Sylvie Davies, and Rob Nash)
• Lifestyle Segmentation in Tourism and Leisure: Imposing Order or Finding It? (Noel Scott and Nick Parfitt)
• Improved Understanding of Tourists’ Needs: Cross-Classification for Validation of Data-Driven Segments (Sara Dolnícar)
• Lifestyle Market Segmentation, Small Business Entrepreneurs, and the New Zealand Wine Tourism Industry (Ken Simpson, Phil Bretherton, and Gina de Vere)
• Discovering the Right Tourist Service to the Right People—A Comparison of Segmentation Approaches (Sara Dolnícar and Friedrich Leisch)
• Seasonal Trading and Lifestyle Motivation: Experiences of Small Tourism Businesses in Scotland (Philip J. Goulding, Tom G. Baum, and Alison J. Morrison)
• Index
• Reference Notes Included