How Google Works

How Google Works

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Product Details

ISBN-13: 9781455582327
Publisher: Grand Central Publishing
Publication date: 03/21/2017
Pages: 320
Sales rank: 113,063
Product dimensions: 5.90(w) x 8.90(h) x 0.90(d)

About the Author

Eric Schmidt served as Google's CEO from 2001 to 2011 and transformed it into a global technology leader. He is now Google's executive chairman. Jonathan Rosenberg joined Google in 2002 and managed the design and development of the company's consumer, advertiser, and partner products, including Search, Ads, Gmail, Android, Apps, and Chrome. He is currently an advisor to Google CEO Larry Page.



Table of Contents

Foreword ix

How Alphabet Works xi

Introduction-Lessons Learned from the Front Row 1

"Just go talk to the engineers" 4

The Finland plan 8

When astonishing isn't 10

Speed 12

The "smart creative" 16

A fun project for the two of us 20

Pyramids unbuilt 24

Culture-Believe Your Own Slogans 27

Keep them crowded 34

Work, eat, and live together 37

Your parents were wrong-messiness is a virtue 38

Don't listen to the HiPPOs 40

The rule of seven 42

Every tub (not) on its own bottom 44

Do all reorgs in a day 45

The Bezos two-pizza rule 46

Organize the company around the people whose impact is the highest 47

Exile knaves but right for divas 48

Overworked in a good way 51

Establish a culture of Yes 53

Fun, not Fun 54

You must wear something 61

Ah'cha'rye 63

Don't be evil 64

Strategy-Your Plan Is Wrong 67

Bet on technical insights, not market research 69

A period of combinatorial innovation 74

Don't look for faster horses 77

Optimize for growth 78

Coase and the nature of the firm 81

Specialize 83

Default to open, not closed 85

Default to open, except when… 88

Don't follow competition 90

Eric's Notes for a Strategy Meeting 92

Talent-Hiring Is the Most Important Thing You Do 95

The herd effect 99

Passionate people don't use the word 100

Hire learning animals 102

The LAX test 105

Insight that can't be taught 107

Expand the aperture 108

Everyone knows someone great 112

Interviewing is the most important skill 113

Schedule interviews for thirty minutes 118

Have an opinion 119

Friends don't let friends hire (or promote) friends 121

Urgency of the role isn't sufficiently important to compromise quality in hiring 125

Disproportionate rewards 125

Trade the M&Ms, keep the raisins 127

If you love them, let them go (but only after taking these steps) 129

Firing sucks 131

Google's Hiring Dos and Don'ts 132

Career-Choose the F-16 133

Treat your career like you are surfing

Always listen for those who get technology

Plan your career

Statistics is the new plastics

Read

Know your elevator pitch

Go abroad

Combine passion with contribution

Decisions-The True Meaning of Consensus 143

Decide with data 151

Beware the bobblehead yes 153

Know when to ring the bell 156

Make fewer decisions 158

Meet every day 160

"You're both right" 162

Every meeting needs an owner 163

Horseback law 165

Spend 80 percent of your time on 80 percent of your revenue 168

Have a succession plan 168

The World's Best Athletes Need Coaches, and You Don't? 170

Communications-Be a Damn Good Router 173

Default to open 175

Know the details 178

It must be safe to tell the truth 180

Start the conversation 182

Repetition doesn't spoil the prayer 184

How was London? 187

Review yourself 189

Email wisdom 189

Have a playbook 192

Relationships, not hierarchy 198

Innovation-Create the Primordial Ooze 201

What is innovation? 205

Understand your context 207

The CEO needs to be the CIO 208

Focus on the user… 212

Think big 216

Set (almost) unattainable goals 220

70/20/10 222

20 percent rime 225

Jonathan's Favorite 20 Percent Project 230

Ideas come from anywhere 231

Ship and iterate 233

Fail well 237

It's not about money 240

Conclusion-Imagine the Unimaginable 243

From Downton Abbey to Diapers.com 244

Who succeeds and who fails in a world of platforms? 245

The emergence of the social web (and a start-up called Facebook) 247

Ask the hardest questions 249

The role of government 254

Big problems are information problems 255

The future's so bright… 258

The next smart creative 260

Acknowledgments 263

Glossary 271

Index 275

A Note About the Authors 285

Customer Reviews

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How Google Works 4.1 out of 5 based on 0 ratings. 27 reviews.
DianaNassar More than 1 year ago
An easy 5 and a great read! This is an excellent book on so many levels. If you've been dazzled by Google's success in the Silicon Valley era, and wanted to figure out "how the hell did they manage to do it?!" Then this is the book for you. And who better can tell the story than the guys who helped make it happen -- [Eric Schmidt, former CEO and current Executive Chairman] and [Jonathan Rosenberg, former SVP of Products and a current advisor to Larry Page]? In this book, they share their experience and spell out how any company/start-up can follow Google's example and become what Google became. The book is more about business and management, setting strategy, and acting in an age where disruption is and will be taking over almost every incumbent technology, and most importantly, talks about how to hire and keep the best people out there [which Google calls "smart creatives"]. It explains all of this and much more in a very enjoyable, humorous way. Providing many inside stories from Google, and also from the authors' past experience at other companies. They weren't even afraid or ashamed to admit and talk about some "failures"; be it in some of Google products [read Wave, Buzz, ..], or some perceptions or decisions they had made, which added more authenticity to this book. A definite must-read for future and aspiring leaders, humorous, straight to the point, page-turning [I intend to read 20 pages and finish a chapter or 2 without even noticing it!], never wanted it to end, and when it did I just thought "hell, I need to read more of it!". Highly recommended! :)
Anonymous More than 1 year ago
Cool
Anonymous More than 1 year ago
Eric money rap
Anonymous More than 1 year ago
Continued running.
Anonymous More than 1 year ago
(Posted at Myst.) He looked at Myst. He looked away as he silently cried.
Anonymous More than 1 year ago
Torie Barbee
TheBudda More than 1 year ago
After reading numerous business books, especially everything written on Apple & its culture, it was refreshing to see a spirited exposé of another tech giant & which of their strategies are similar & which are polar opposite, yet still lead to success. Lots of really good insights & models to learn from.
Anonymous More than 1 year ago
Wrestling
Anonymous More than 1 year ago
Follows her
Anonymous More than 1 year ago
Interesting and informative with some solid business insights to explore
theREALmarvin More than 1 year ago
I'm a 4 year Googler and people ask me all the time what it's like to work here.  It's been so hard to explain the culture, insight and magic that makes Google... GOOGLE, but Eric and JR's new book, "How Google Works" captures it perfectly.  It's not only HOW we do things but WHY we make certain decisions, WHO the types of people we hire are and what technology shifts are leading the next evolution of Google's future.  I'm clearly biased but as someone who as previously worked at Nike, Nickelodeon and a couple of startups, Google is truly a unique and magical place.  Whether you're a senior executive leading your organization into the future or a college grad preparing for a career in the 21st century, How Google Works is a fun and insightful read.
Anonymous More than 1 year ago
StarFire22 More than 1 year ago
This is a must-read. It provides an interesting look inside of Google, including how they think and operate. The book is well-written, an easy read, and fun. If you want to improve how your business operates (hiring, values, etc) read this. Google has used true innovation, not only in technology, but in creating a wonderful work culture that attracts top talent.
Anonymous More than 1 year ago
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Anonymous More than 1 year ago
Hi im sara . Cane we be nook frieand's?
Anonymous More than 1 year ago
I dont really know what you guys are saying &†
Anonymous More than 1 year ago
its pretty swag :/ right
Anonymous More than 1 year ago
Anonymous More than 1 year ago
I love Google!!!!
Anonymous More than 1 year ago
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Anonymous More than 1 year ago
Otl-
Anonymous More than 1 year ago
Ba ba dum baaaa