How Google Works

How Google Works

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How Google Works by Eric Schmidt, Jonathan Rosenberg

Seasoned Google execs Eric Schmidt and Jonathan Rosenberg provide an insider's guide to Google-from the business history and corporate strategy to developing a new managment philosophy and creating a workplace culture where innovation and creativity thrive.

Google Executive Chairman and ex-CEO Eric Schmidt and former SVP of Products Jonathan Rosenberg came to Google over a decade ago as proven technology executives. At the time, the company was already well-known for doing things differently, reflecting the visionary-and frequently contrarian-principles of founders Larry Page and Sergey Brin. If Eric and Jonathan were going to succeed, they realized they would have to relearn everything they thought they knew about management and business.

Today, Google is a global icon that regularly pushes the boundaries of innovation in a variety of fields. How Google Works is an entertaining, page-turning primer containing lessons that Eric and Jonathan learned as they helped build the company. The authors explain how technology has shifted the balance of power from companies to consumers, and that the only way to succeed in this ever-changing landscape is to create superior products and attract a new breed of multifaceted employees whom Eric and Jonathan dub "smart creatives."

Covering topics including corporate culture, strategy, talent, decision-making, communication, innovation, and dealing with disruption, the authors illustrate management maxims ("Consensus requires dissension," "Exile knaves but fight for divas," "Think 10X, not 10%") with numerous insider anecdotes from Google's history, many of which are shared here for the first time.

In an era when everything is speeding up, the best way for businesses to succeed is to attract smart-creative people and give them an environment where they can thrive at scale. How Google Works explains how to do just that.

Product Details

ISBN-13: 9781455582334
Publisher: Grand Central Publishing
Publication date: 09/23/2014
Sold by: Hachette Digital, Inc.
Format: NOOK Book
Pages: 320
Sales rank: 125,400
File size: 9 MB

About the Author

Jonathan Rosenberg joined Google in 2002 and managed the design and development of the company's consumer, advertiser, and partner products, including Search, Ads, Gmail, Android, Apps, and Chrome. He is currently an advisor to Google CEO Larry Page.

Eric Schmidt served as Google's CEO from 2001 to 2011. During that time he shepherded the company's growth from a Silicon Valley start-up to a global technology leader that today has over $55 billion in annual revenues and offices in more than 40 countries. Eric is now Google's executive chairman.

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How Google Works 4.3 out of 5 based on 0 ratings. 27 reviews.
DianaNassar More than 1 year ago
An easy 5 and a great read! This is an excellent book on so many levels. If you've been dazzled by Google's success in the Silicon Valley era, and wanted to figure out "how the hell did they manage to do it?!" Then this is the book for you. And who better can tell the story than the guys who helped make it happen -- [Eric Schmidt, former CEO and current Executive Chairman] and [Jonathan Rosenberg, former SVP of Products and a current advisor to Larry Page]? In this book, they share their experience and spell out how any company/start-up can follow Google's example and become what Google became. The book is more about business and management, setting strategy, and acting in an age where disruption is and will be taking over almost every incumbent technology, and most importantly, talks about how to hire and keep the best people out there [which Google calls "smart creatives"]. It explains all of this and much more in a very enjoyable, humorous way. Providing many inside stories from Google, and also from the authors' past experience at other companies. They weren't even afraid or ashamed to admit and talk about some "failures"; be it in some of Google products [read Wave, Buzz, ..], or some perceptions or decisions they had made, which added more authenticity to this book. A definite must-read for future and aspiring leaders, humorous, straight to the point, page-turning [I intend to read 20 pages and finish a chapter or 2 without even noticing it!], never wanted it to end, and when it did I just thought "hell, I need to read more of it!". Highly recommended! :)
Anonymous More than 1 year ago
Anonymous More than 1 year ago
Eric money rap
Anonymous More than 1 year ago
Continued running.
Anonymous More than 1 year ago
(Posted at Myst.) He looked at Myst. He looked away as he silently cried.
Anonymous More than 1 year ago
Torie Barbee
TheBudda More than 1 year ago
After reading numerous business books, especially everything written on Apple & its culture, it was refreshing to see a spirited exposé of another tech giant & which of their strategies are similar & which are polar opposite, yet still lead to success. Lots of really good insights & models to learn from.
Anonymous More than 1 year ago
Hi im sara . Cane we be nook frieand's?
Anonymous More than 1 year ago
Anonymous More than 1 year ago
Follows her
Anonymous More than 1 year ago
Interesting and informative with some solid business insights to explore
theREALmarvin More than 1 year ago
I'm a 4 year Googler and people ask me all the time what it's like to work here.  It's been so hard to explain the culture, insight and magic that makes Google... GOOGLE, but Eric and JR's new book, "How Google Works" captures it perfectly.  It's not only HOW we do things but WHY we make certain decisions, WHO the types of people we hire are and what technology shifts are leading the next evolution of Google's future.  I'm clearly biased but as someone who as previously worked at Nike, Nickelodeon and a couple of startups, Google is truly a unique and magical place.  Whether you're a senior executive leading your organization into the future or a college grad preparing for a career in the 21st century, How Google Works is a fun and insightful read.
Anonymous 3 days ago
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StarFire22 More than 1 year ago
This is a must-read. It provides an interesting look inside of Google, including how they think and operate. The book is well-written, an easy read, and fun. If you want to improve how your business operates (hiring, values, etc) read this. Google has used true innovation, not only in technology, but in creating a wonderful work culture that attracts top talent.
Anonymous More than 1 year ago
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Anonymous More than 1 year ago
I dont really know what you guys are saying &†
Anonymous More than 1 year ago
Am i not supposed to be here.
Anonymous More than 1 year ago
its pretty swag :/ right
Anonymous More than 1 year ago
Anonymous More than 1 year ago
I love Google!!!!
Anonymous More than 1 year ago
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