How Music Grows Brands: The Field Guide

by Joe Belliotti, Rebecca Jolly

Overview

Music is a motivator, a respite, a provocateur. When used strategically in business, it creates culture and connects brand with consumer. As a branding tool, music can be a double-edged sword. Even the most complex instruments, though, are capable of transforming your business—if you know how to leverage them. In How Music Grows Brands, branding experts and music industry executives Joe Belliotti and Rebecca Jolly provide an insider look at utilizing music as your most powerful branding asset. They introduce Brand dB, their proprietary methodology, reveal the secrets of the industry, and provide a roadmap for long-term success. The first resource of its kind, How Music Grows Brands is an empowering exploration of the power—and potential—music has to shape culture and drive business.

Product Details

ISBN-13:	9781544537818
Publisher:	Houndstooth Press
Publication date:	01/10/2023
Sold by:	Barnes & Noble
Format:	eBook
Pages:	198
File size:	25 MB
Note:	This product may take a few minutes to download.

About the Author

Joe Belliotti is an industry-recognized leader at the intersection of music, brands, and technology. During his time as the Head of Global Music at the Coca-Cola Company, Joe created globally-renowned music campaigns and artist partnerships for the company's portfolio of brands. He has been named multiple times on the Billboard Power List and in the Billboard Branding Power Players report. His thought leadership is frequently featured in the media, including Forbes, Ad Age, Variety and Fast Company.

Rebecca Jolly is a global business consultant focused on innovative brand solutions for start-ups and international enterprises across the music, publishing, and entertainment industries. She is currently Managing Director at a media network in the UK, and her work has been featured in Billboard, Entrepreneur, and Music Week. Rebecca speaks regularly on industry panels, including Cannes Lions and SXSW, and has also featured as a guest lecturer at NYU.