How Music Grows Brands: The Field Guide

Music is a motivator, a respite, a provocateur. When used strategically in business, it creates culture and connects brand with consumer. As a branding tool, music can be a double-edged sword. Even the most complex instruments, though, are capable of transforming your business—if you know how to leverage them. In How Music Grows Brands, branding experts and music industry executives Joe Belliotti and Rebecca Jolly provide an insider look at utilizing music as your most powerful branding ass...