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How to Apologise for Killing a Cat

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How to Apologise for Killing a Cat is an illustrated, modern guide to rhetoric, persuasive language and critical thinking. It's for anyone who wants to understand how words shape decisions in politics, business and everyday life — and for anyone who wants to become a clearer, more confident communicator.

Guy Doza takes the "dark art" of persuasion (from Aristotle and Cicero to today's media and social platforms) and explains it in plain English with humour, sharp examples and practical takea...