How to Be an Overnight Success: Making It in Business

by Maria Hatzistefanis

Overview

When the skincare company Rodial launched its cult "snake" serum, the press quickly called the business an "overnight success." However, Rodial's founder Maria Hatzistefanis had been toiling for 18 years, building the company from scratch in her bedroom. Now, the beauty boss sets out to demonstrate how her success stemmed from sheer hard work, tireless efforts and a lot of patience. She did it by worked hard, surrounded herself with the best, created buzz, and built her own personal brand, now a favorite with high-profile models and media personalities including Poppy Delevingne, Daisy Lowe, Erin O'Connor, Jade Jagger, and Kylie Jenner. She believes anyone can do this and her book shows how.

Product Details

ISBN-13:	9781785037320
Publisher:	Crown Publishing Group
Publication date:	04/01/2018
Pages:	224
Product dimensions:	5.60(w) x 8.60(h) x 1.00(d)

About the Author

Maria Hatzistefanis has an MBA from Columbia Business School. She founded her skincare group, Rodial, in 1999, and now runs two brands—Rodial and Nip + Fab—with products selling across 35 countries worldwide, including the U.S. and Canada. She has been profiled in Forbes and Vanity Fair, and appeared as a guest on Project Runway. 

Table of Contents

Introduction: How I became an overnight success ix

1 Getting Started 1

2 I Got Fired - So What's Next? 9

3 Beauty and Brains 15

4 Daily Struggle 27

5 Hiring Smarter People than Me 45

6 Risks that Paid off 55

7 Create Buzz 63

8 Awards, Glamour and Celebrities 73

9 The Kardashian Factor 89

10 Becoming Insta-Famous 103

11 Time for a Designer Collaboration 117

12 Build Your Personal Brand 131

13 Get on the Best-Dressed Lists 149

14 Stay Motivated: Coffee, Sugar and Other Stimulants 161

15 Make it Happen 179

Join the Overnight Success Community 189

Acknowledgements 191

Index 193