You might think of creativity as something clever marketers or copywriters whip out when they need to come up with a compelling ad, or a personal trait only certain people naturally possess. This could not be further from the truth. What is the difference between a person that looks at a pile of scrap metal and sees an intricate statue, replicating Buddha, and a person that just sees a bunch of junk? What about those of us that hear nothing in the silence of the night, and those that make out faint sounds of instruments until they have composed an entire symphony in their minds?
Neurologically, there are differences in the "creative brain." Different areas of the brain are accessed when examining the world, based on whether or not you are a more creative personality. All people use these parts of the brain, when necessary, but creative individuals tend to access these parts more often.
Creatives Need to Look Inward, in an External World
This book explores the possibility that the greatest resource you may have for leading to creativity, is persistence.
