How to Effectively Market and Manage an Accounting Firm

by Romeo Richards

Overview

Dear Friend,

In 2008, my business ran into trouble. Staring at the abyss, just one payment away from bankruptcy, I contacted my accountant.

I remember being sat at his reception, scared and completely despondent as I waited for him to call me in.

I resembled the guys about to face the electric chair in the movies.

When I explained situation, he shook his head as if to say you are toast.

He advised that I closed shop and start afresh.

For me the idea of closing down my business without a fight was something I was unwilling to accept.

I went to my two closest friends for advice…one a professor and the other an entrepreneur.

My professor friend advised that I followed the advice of my accountant, while my entrepreneur friend told me to not even give it a thought.

I still remember my entrepreneur friend telling me: “Romeo accountants are really great with figures, but when it comes to business, they leave a lot to be desired”.

“How many successful accounting firms do you know”?

“You see Romeo, if you want to calculate your expenditures, you can go to your accountant. However, when it comes to management and business growth, you want to be contacting a business consultant”.

He was the one who exposed me to the difference between professionalism and business.

There is a different between the profession of accounting and the business of accounting.

The profession of accounting is the deliverables: creating profit and loss statement, completing end of year account or performing audit on behalf of your client.

The business of accounting on the other hand is about three functions:

- Operations: the deliverables
- Marketing: attracting and retaining clients
- Finance: knowing your numbers

Because most accountants are trained in the profession of accounting, even when they establish their own accounting firms, they tend to ignore the other aspects of running their firms.

Like accounting, business is a profession. Obtaining a CPA does not automatically qualify you to run an accounting business.

Just recognising this simple fact will save lots of entrepreneur accountants the agony of working for less than the minimum wage.

There are known and reliable principles for accounting firm business growth that when deployed properly in a practical way, can attract truckload of potential clients to your firm.

Those principles are the focus of: How To Effectively Market and Manage An Accounting Firm

Your will learn:

The Accounting Firm Business Growth Process

The three step accounting firm business growth process:

- Generating new client
- Increasing the volume per transaction
- Increasing the frequency with which those clients hire you

The Client Attraction Process

The three step effective client attraction process:

- Crafting an effective marketing message
- Identifying the right target market
- Selecting the right media through which to channel your marketing message

What You Must Know About Your Accounting Firm Marketing

The ultimate key to accounting firm marketing:

- Psychology
- Mathematics

The skill that brought you out of Egypt cannot take you to the Promise Land.

You cannot succeed as an entrepreneur accountant with the skillset of an employee or with a CPA.

Learn the requisite skills and the process of growing your accounting firm from: How To Effectively Market And Manage An Accounting Firm.

This book comes with 100% money back guarantee. If after reading it you feel that the information was unhelpful, just request a refund and you will be refunded 100% of your money no questions asked.

Your friend

Romeo

P.S. As appreciation for buying my book, you are entitled to free 45 minutes consultation with me. To take advantage of this, please email or call [phone]

P.S.S. Meanwhile you could also get the Accounting Firm Business Growth Blueprint

Product Details

BN ID:	2940044304772
Publisher:	Romeo Richards
Publication date:	02/04/2013
Sold by:	Smashwords
Format:	eBook
File size:	989 KB

About the Author

I am the founder of The Business Education Center, an entrepreneur and business training firm that provides business growth information to professional entrepreneurs such as medical doctors, lawyers, accountants, consultants, coaches, retail executives, dentists, corporate trainers and private security entrepreneurs.The Business Education Center, is the business intelligence hub for professional businesses such as businesses consulting firms, business development firms, dental practice, private medical practices, law firms, accounting firms, businesses coaching firms, corporate training firms, private security firms and retail organisations.The Business Education Center aims to offer access to valuable business development information to entrepreneur professionals: medical doctors, lawyers, accountants, consultants, business coaches, dentist, retail executive, private security firm owners and corporate trainers through the creation of information products such as books, eBooks, audio books, DVDs, home study courses, workshops and seminars.I conceived The Business Education Center after undergoing a traumatic business failure and recovering through the help of valuable business development information.In late 2004, I established my private security firm. By 2006, my revenue had grown to a million dollars and I was able to count the likes of Nike, BskyB, BMW, Renault, BT and Target Express amongst my clients.However, in 2008 when the financial crisis hit, my business went into a tailspin. Like most entrepreneurs, I blamed the financial crisis for the failure of my business. But the reality is, I was in a recession proof business.When there is financial crisis, the rate of crime increases simultaneously increasing the need for private security. If I was in a recession proof business, how can the recession be responsible for the demise of my business?The fact of the matter is this: I broke every good business practice during my formative years. After providing services for most of my initial clients, I did not even bother to follow up with them to solicit additional work.The way security work is: the private security firm receives a call from a company that require security for their premises or event. The private security send their officers to the designated location and when the work is complete, the firm sends an invoice to the client's accounts department.Representatives from the security firms never get to know or even meet the person who made the call or sent the mail. Therefore, never get to form relationship with them. However, in hindsight, I now know that there were ways that I could have forged relationship with those companies.In 2008, we have a single big client that we provided services for nationwide. The fact that we provided services for them nationwide, appeared to us as if we had multiple clients.When the big client got caught up in the flames of the financial crisis, they pulled us down with them. Literally placing all my eggs in one basket was my first deadly mistake.My second fatal mistake was not developing along with my business. This is the biggest sins of most entrepreneurs. We establish our businesses, as the business grows, we fail to grow along with the business.Kind of like parents who remain kids themselves.The same skill sets that I had when I started the business from practically zero stayed with me even when I was making a million dollar. I never developed myself and my thinking process in confirmative with my new status.I still worked as a security officer. I still conducted mobile patrol, alarm response and site visits. I could have easily employed a supervisor or manager to do all those while I concentrated on developing the business.This was the key to my business failure. However, instead of facing the facts and accepting my short comings, I blamed the financial crisis.I was very fortunate to have received an email of a business growth program called the 7 Figure Code. When I bought this program and watched it, it completely revolutionise my thinking. I came to the conclusion that business success does not depend on the type of business one is in, the environment or luck, but on the type of actions one took.Like the chemistry formula hydrogen two plus oxygen equals water, which has never changed since it was discovered, there are certain actions that lead to business success and certain actions that result in business failure.After the 7 Figure Code, I attended or acquired several different business development training by the best business coaches in the world. Business development training programs such as:Eben Pagan - Get AltitudeEben Pagan - Learning TechnologyFrank kern - Mass ControlFrank Kern & Brendon Burchard - Millionaire Marketing FormulaBrendon Burchard - Expert AcademyDan Kennedy - Magnetic MarketingJeff Walker - Product Launch FormulaDon Crowther - Social Profit FormulaRich Schefren - Business Growth 2.0John Carlton - Simple Writing System and Kickass Copywriting SecretsThe likes of Dan Kennedy, Rich Schefren and Eben Pagan are responsible for billions of dollars' worth of business development strategies. Dan Kennedy is considered one of the smartest business coaches in the world and Rich Schefren is the business coach to many of the internet millionaires in Silicon Valley.Frank Kern is the marketing genius who sold twenty-three million dollars' worth of information products in a single day.Learning from these guys completely revolutionise my business and my own thinking process, moving me from the brink to a business success story.But here is the caveat: their trainings are not particularly cheap. Many of their training cost a minimum of $10,000. Despite the cost, their trainings are worth every single penny.For example I have just completed nine books.Think about that for a moment...Nine books!In a few months!When many people struggle to complete even a single book.I was I able to realise such achievement?It was the result of my product development training from Brendon Burchard - Expert Academy and Eben Pagan - Guru Blueprint Product development formula.However, because not a lot of entrepreneurs are capable of spending $10,000 for business development training, The business Education Center, was established to help budding entrepreneurs gain access to these valuable $10,000 business development training even if they cannot afford them.Romeo Richards' new sets of books:How To Market And Manage A Professional FirmHow To Market And Manage A Private Security FirmHow To Market and Manage A Corporate Training FirmHow to Market And Manage A Dental PracticeHow To Market And Manage A Private Medical PracticeHow To Market And Manage A Consulting FirmHow To Market And Manage An Accounting FirmHow To Market And Manage A Law FirmHow To Market And Manage A Coaching FirmContain the over $100,000 business development trainings I received from those business growth experts and experience of applying them to my business and those of my clients.Every successful business, whether it is the HSBC Bank in the City of London or a cleaning business in a New Delhi ghetto, has five things I common, you will learn those five things in these books.Markets are becoming saturated. The tyranny of choice brought about by the internet is making it increasingly difficult for businesses to find new customers for their businesses. How can your business benefit instead of be a victim of this new business reality? The answers are in these books.Change is the only constant. The business environment is changing. Businesses practices that were acceptable yesterday can no longer be effective in this new business environment. What are the new business practices that will be effective in the new business environment, and how can you implement them in your business? You will find the answers in these set of books.My desire is to help businesses understand how to navigate the new business environment.I also co-authored the following books:84% Most Effective Strategies For Increasing Retail Profit14.3% The Most Effective Shoplifting Reduction Strategies43.5% The Most Effective Retail Profit Protection Strategies12.24% The Most Effective Retail Employee Error Reduction Strategies24.5% The Most Effective Perishable And Non-Perishable Shrinkage Reduction27.9% The Most Effective Retail Shrinkage Reduction Technologies27.8% The Most Effective Retail Employee Theft Reduction Strategies48.8%: The Most Effective Strategies For Reducing Retail Receiving ShrinkageRomeo Richards books slated to be published October 2012:Store Design Blueprint: How to design an attractive but profitable storeVisual Merchandising Display: How to create a beautiful yet profitable displayHow to Increase Retail SalesHow to Make Profit in RetailHow to Attract Customers to Your Retail StoreHow to Increase Retail Sales with Store Design and Visual Merchandise DisplayRomeo Richards submitted book proposal for the following books:How To Manage and Market A Business Development FirmHow To Manage And Market An Architectural FirmHow To Manage And Market A Recruitment FirmHow To Manage And Market A Private Psychology PracticeHow To Manage And Market A Plastic SurgeryHow To Manage And Market A Physiotherapy PracticeHow To Manage And Market A Construction CompanyHow To Manage And Market An Engineering FirmHow To Manage and Market A NGOHow To Run An Effective Government