How to Effectively Market and Manage an Accounting Firm

Dear Friend,

In 2008, my business ran into trouble. Staring at the abyss, just one payment away from bankruptcy, I contacted my accountant.

I remember being sat at his reception, scared and completely despondent as I waited for him to call me in.

I resembled the guys about to face the electric chair in the movies.

When I explained situation, he shook his head as if to say you are toast.

He advised that I closed shop and start afresh.

For me the idea of closing down my business without a fight was...