How to Get Your Book Into Schools and Double Your Income With Volume Sales

by David H. Hendrickson

Overview

Have you ever dreamed of an entire school reading your book? 

Would you like to double (or more!) your writing income? 
 
This book shows you how. 
 
Drawing from his own first-hand experience, David H. Hendrickson leads you through every step of the process. He highlights the critical pitfalls to avoid, and points out ways to maximize your profit when a school adopts your book. 
 
With advice and insights that are adaptable to getting your book in front of audiences ranging from middle grade to high school to college, and even to corporations, this book is for you! 

“If you have a book you want to get into K-12 schools and sell in the thousands, 
you MUST read this book.” 
—Maggie Lynch, bestselling author, Career Author Secrets series

Product Details

BN ID:	2940155053200
Publisher:	Pentucket Publishing
Publication date:	12/19/2017
Sold by:	Draft2Digital
Format:	eBook
File size:	386 KB

About the Author

David H. Hendrickson's first novel, Cracking the Ice, was praised by Booklist as "a gripping account of a courageous young man rising above evil." He has since published five additional novels, including Offside, which has been adopted for high school student required reading.

His short fiction has appeared in Ellery Queen's Mystery Magazine and numerous anthologies, including multiple issues of Fiction River.

Hendrickson has published well over one thousand works of nonfiction ranging from sports journalism to humor and essays. He has been honored with the Joe Concannon Hockey East Media Award and the Murray Kramer Scarlet Quill Award.

Get a free short story and be notified of new releases by signing up for his mailing list at www.hendricksonwriter.com.

Table of Contents

Introduction........................................................................1

Part I: The Basics

Chapter 1: What Are the Benefits?...................................7

Chapter 2: How Can You Succeed?................................11

Chapter 3: How Do You Get Your Book

Into Decision Makers’ Hands?.................................17

Chapter 4: When Is the Extra Effort

and Expense Worth It?..............................................21

Part II: Planning

Chapter 5: The Foundation..............................................27

Chapter 6: What’s the Right Time for a Campaign?.....33

Chapter 7: Electronic Review Copies or Paper?...........37

Chapter 8: Is There Such a Thing as

Too Much Success? Yes!............................................43

Chapter 9: How Large of a Campaign

Should You Run?........................................................47

Chapter 10: Which Schools Should You Contact

and How Do You Get Their Addresses?.................51

Chapter 11: Creating Your Promotional Materials.......53

Chapter 12: How to Drive Your Costs Down................57

Chapter 13: The Financial Nitty-Gritty: Discounts

and Profit Margins.....................................................63

Chapter 14: What About Hardcovers?...........................77

Part III: Results!

Chapter 15: Your Campaign Begins and

Review Copy Requests Come In..............................83

Chapter 16: A School is Interested!................................97

Chapter 17: What’s Next?.................................................93

Editorial Reviews

“If you have a book you want to get into K-12 schools and sell in the thousands, you MUST read this book. With a friendly voice and an easy-to-read style, Hendrickson shares his journey with his own books as he steps you through the entire process from getting the book on the recommended reading list to the campaign and how to manage the publishing flow when requests land on your desk. Highly Recommended!”

— Maggie Lynch, bestselling author, Career Author Secrets series

“How To Get Your Book Into Schools is such a useful book! The flow reads quickly and the language is easy to understand. The unique insights Hendrickson provides into the entire process of selling a book into a school system are invaluable. Not only does he discuss the strategy involved but he explains the business side of the numbers in a way writers can understand.”

— Tonya D. Price, author, Business Books For Writers

“I learned a ton about how to manage cash flow and what I need to do to get my books into schools. This book is terrific not just for high school-based writers, but for colleges, too! Read it and learn what might make sense for your author career.”

— Johanna Rothman, author and consultant

“The value of this book is a mindset change. Authors need to look at schools as a market for bulk sales, and market their books that way, instead of focusing on the individual teacher. While the teacher is a great market, if you stop there, you’re neglecting a large potential market.”

—Darcy Pattison, author, MimsHouse.com, IndieKidsBooks.com

“Clear and concise! Tons of great information here that will prove to be invaluable for writers trying to bring their books to schools.”

—Rigel Ailur, author, Tales of Mimion

From the Publisher