How to Get Your Product into Retail

by Matthew Yubas

Overview

You want to get your product into retail. There are many retail opportunities for a new product and as many pitfalls to avoid. But you need to follow a process to be successful.

This guidebook takes you through the true methods to get your product into retailers and distributors. Based on 24 years of experience, the easy to read guidebook takes you through the important step-by-step procedures.

You'll discover:

* Process – How to get into retailers
* Evaluation – What retailers are looking for in new products
* Preparation - What you need to do before approaching retailers so you don't get rejected
* Walmart – The Walmart local program
* Women and Minorities – How to get assistance for Women and Minorities
* Showrooms – How to get into retail through showrooms
* Sales Reps – How to hire and manage sales reps
* Home Shopping – How to get on QVC and HSN
* Infomercials – Selling your product on Infomercials (DRTV)
* Catalogs – Getting into Catalogs and Webstores
* Promotional Product – Selling Your Product as a Promotional Item
* Trade Shows – Marketing at Trade Shows
* OEM – Selling your product as an OEM

* And more.

The material is clear and concise. There's no fluff. I understand your time is valuable and you want to get to the meat of the issues quick and easy.

Product Details

BN ID:	2940013705630
Publisher:	Broadword Publishing
Publication date:	01/19/2012
Sold by:	Barnes & Noble
Format:	eBook
File size:	133 KB

About the Author

Matthew Yubas is a Certified Professional Marketing Consultant for the Small Business Development and International Trade Center. He has developed and marketed products for over 24 years as an engineer, product manager, and independent consultant for startups, small business, and Fortune 500 companies.
He has launched new products such as software applications, wireless devices, and websites. In addition, he has helped clients in a diverse number of industries that include photography equipment, auto accessories, soy candles, children's clothing, sporting goods, digital art, and home décor.
As an entrepreneur, he was a co-founder of a software company that developed one of the first personal information management software products. Matthew earned a B.S. in Engineering from Pennsylvania Spring Garden College in Philadelphia, and an M.B.A. in Management from San Diego State University.
He has been a professional member of the Inventors Forum, Licensing Executives Society, and Product Development & Management Association.