×

Uh-oh, it looks like your Internet Explorer is out of date.

For a better shopping experience, please upgrade now.

How to Make Money with Social Media: An Insider's Guide to Using New and Emerging Media to Grow Your Business / Edition 2
     

How to Make Money with Social Media: An Insider's Guide to Using New and Emerging Media to Grow Your Business / Edition 2

5.0 2
by Jamie Turner, Reshma Shah
 

See All Formats & Editions

ISBN-10: 0133888339

ISBN-13: 9780133888331

Pub. Date: 08/29/2014

Publisher: Pearson FT Press

Set up, launch, and run your winning social/mobile media campaign! This guide is packed with actionable tools, techniques, and tips you can really use – all fully revamped for today's newest platforms and opportunities. Authors Jamie Turner and Reshma Shah have unsurpassed experience using social and mobile media to solve complex and difficult marketing

Overview

Set up, launch, and run your winning social/mobile media campaign! This guide is packed with actionable tools, techniques, and tips you can really use – all fully revamped for today's newest platforms and opportunities. Authors Jamie Turner and Reshma Shah have unsurpassed experience using social and mobile media to solve complex and difficult marketing challenges. Their How to Make Money with Social Media, Second Edition reads just like the conversation you'd want to have with them over coffee: it's friendly, upbeat, based on hard-won experience about what does (and doesn't) work, and focused on exactly what you need to know.

Step by step, Turner and Shah show you how to:

  • Define the right goals, strategies, and tactics – and then successfully execute on your plan
  • Integrate social and mobile marketing with your other marketing programs, so you can gain more value from all of them
  • Make the most of your resources, no matter how limited they are
  • Leverage YouTube, LinkedIn, Facebook, Twitter, and newer platforms
  • Measure brand sentiment, engagement, ROI, and more – and learn the right lessons from your metrics
  • Avoid crucial pitfalls that other companies are currently encountering

Every chapter includes easy-to-use tips in handy callouts and sidebars, concluding with Action Steps that answer today's #1 social/mobile marketing question: "What should I do next?"

Whether you're a marketer, entrepreneur, sales leader, or student, if you want to profit from social or mobile marketing, start right here.

Product Details

ISBN-13:
9780133888331
Publisher:
Pearson FT Press
Publication date:
08/29/2014
Pages:
240
Product dimensions:
6.00(w) x 9.10(h) x 1.00(d)

Table of Contents

Introduction xix
Chapter 1: In the Beginning 1
Chapter 2: The Evolution of Marketing 11
Chapter 3: How to Think Strategically about Social Media 21
Chapter 4: How to Speak Social Media 31
Chapter 5: Laying the Groundwork for Success 39
Chapter 6: Why Your First Social Media Campaign Didn’t Work 47
Chapter 7: Managing the Conversation 53
Chapter 8: Social Media Is More Than Just Facebook, LinkedIn, Google+, and Twitter 61
Chapter 9: Closing the Loop with E-mail and Marketing Automation 69
Chapter 10: How to Use Networking Platforms to Help You Grow Your Sales and Revenue 79
Chapter 11: How to Use Promoting Platforms to Help You Grow Your Sales and Revenue 87
Chapter 12: How to Use Sharing Platforms to Help You Grow Your Sales and Revenue 95
Chapter 13: It’s Not about Social or Mobile, It’s about Social and Mobile 103
Chapter 14: How to Integrate Social Media into Your Marketing Plan 115
Chapter 15: How to Conduct a Competitive Assessment 123
Chapter 16: Conducting an Internal Situation Analysis 131
Chapter 17: Understanding the Customer Thought Process 137
Chapter 18: Establishing Your Major Objectives and Key Strategies 145
Chapter 19: Aligning Your Social Media Strategy with Your Brand Essence 153
Chapter 20: How to Measure the Impact of Your Social Media Campaign 159
Chapter 21: Measuring the Quantitative Data 167
Chapter 22: Measuring the Qualitative Data 175
Chapter 23: All Roads in Social Media Should Lead to ROI 183
Chapter 24: How to Ensure Your Social Media Campaign Runs Smoothly 191
Chapter 25: A Step-by-Step Action Plan for Social Media Success 197
Index 205

Customer Reviews

Average Review:

Post to your social network

     

Most Helpful Customer Reviews

See all customer reviews

How to Make Money with Social Media: An Insider's Guide to Using New and Emerging Media to Grow Your Business 5 out of 5 based on 0 ratings. 2 reviews.
Anonymous More than 1 year ago
This is a well-written, entertaining and very practical book on how to bring the potential of social media and mobile marketing to your company. Turner and Shah have deep expertise in the subject matter. This is a must read for anyone interested in this exploding new field.
lonsafko More than 1 year ago
"How To Make Money With Social Media" answers the age old question "Where's the RIO in social media marketing?!"  Turner and Shah focus on what matters in social media and user real case studies to prove it!  Its easy to read conversation style allows the authors professional experiences shine through.  I love the action steps at the end of every chapter that makes these concepts easy to implement.  Their list of tools is awesome and this book provides the reader with the blueprint necessary for success!  I give it 5 Stars!