How to Mind-Read Your Customers: Using Insights from Psychology to Increase Sales and Develop Better Business Relationships

by David P. SNYDER

Overview

Discover how to use the principles of behavioral psychology (made easy and accessible) to master the art and science of salesmanship.

What's the most important factor in becoming a successful salesperson? Is it ambition and drive? Maybe it's enthusiasm. Or maybe success in sales just boils down to good old-fashioned hard work. While all these things contribute to sales success, business strategist David Snyder knows that the real key is reading different personality types—including one's own.

Based on Snyder's popular seminar, How to Mind-Read Your Customers will teach you how to:

• Gain insight into your own personalities
• Identify your strengths and weaknesses
• Gain a better understanding of yourself
• Understand and relate better to others
• Size up people as early as the first phone conversation
• Improve relationships with customers
• Enhance teamwork
• Eliminate mistakes in communication
• Make a great first impression
• Increase sales

Innovative and empowering, yet down-to-earth and humorous, How to Mind-Read Your Customers is an invaluable resource for anyone in sales, marketing, or customer service on how to take selling skills to the next level.

Product Details

ISBN-13:	9780814405994
Publisher:	AMACOM
Publication date:	06/26/2001
Series:	Using Insights from Psychology to Increase Sales and Develop
Edition description:	2ND
Pages:	224
Product dimensions:	6.00(w) x 9.00(h) x 0.50(d)

About the Author

David P. Snyder is Chairman and CEO of Snyder, Inc., and specializes in new business strategy implementation and training for a national client base. He also runs businesses in fields as diverse as marketing strategy, sales training, education research, curriculum development, and entertainment. He resides primarily in North Carolina.

Table of Contents

"1. Salesmanship as an Art and a Science

2. The Basics of Customer Psychology

3. The Two Types of People in This World

4. Dynamic People

5. Rules of the Invisible Checkmate: How to Sell to the Driven Person

6. Togetherness, Harmony, and Universal Friendship: How to Sell to the Influential/Sociable Person

7. How to Protect Yourself from Guilt and Anxiety

8. Discerning People

9. Taking Care of the Golden Goose: How to Sell to a Conscientious Person

10. Winning the Hearts of the Salt of the Earth: How to Sell to a Steadfast Person

11. Portrait of the Artist as a Young Business Person

12. How to Integrate Sales, Marketing, and Customer Service: Billion-Dollar Tips from a Guy Who's Been There"