How to Sell Anything to Anyone Anytime

How to Sell Anything to Anyone Anytime

by Dave Kahle
How to Sell Anything to Anyone Anytime

How to Sell Anything to Anyone Anytime

by Dave Kahle

Paperback(First Edition)

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Hundreds of thousands of small business owners are tossing and turning at night, trying to figure out how to attract more customers. They need to know how to sell, both individually and through their organizations. How to Sell Anything to Anyone Anytime was written primarily for them.

How to Sell Anything to Anyone Anytime distills the fundamental sales process into simple, easy-to-understand and easy-to-implement principles, processes and practices, and applies them to a wide variety of sales situations. It is packed with real-world examples and applications to a wide variety of situations - from the corner coffee shop, to the freelance professional, to the sophisticated B2B seller. It features:
  • Easy-to-understand practices and processes that can be applied to every business and professional practice.
  • Guidelines and step-by-step how-to's to turn ideas into practice.
  • Powerful insights on selling that will enable everyone—from the aspiring entrepreneur to the experienced sales pro—to be more successful.
  • Power nuggets—ways to add even more power to the practice and become even better.

  • Product Details

    ISBN-13: 9781601631312
    Publisher: Red Wheel/Weiser
    Publication date: 12/20/2010
    Edition description: First Edition
    Pages: 240
    Product dimensions: 5.20(w) x 8.20(h) x 0.60(d)

    About the Author

    Dave Kahle has been the top salesperson in the nation for two companies in two distinct industries. He has authored nine books, presented in 47 states and nine countries, and has personally and contractually worked with more than 300 companies to help them increase their sales. Specializing in the B2B environment, Dave creates customized training programs, speaks at national conventions, and consults in areas of sales system design and sales force compensation. He splits his time between Grand Rapids, Michigan, and Sarasota, Florida. You can connect with him at

    Table of Contents

    Introduction 9

    1 And You Thought Sales Was All About... 13

    2 Simplifying the Fundamental Sales Process 21

    3 Finding the Right People 31

    4 Making the Customer Comfortable With You 65

    5 Making Customers Comfortable in One-on-One Selling Situations 81

    6 Finding Out What Customers Want 97

    7 What Customers Want in One-on-One Selling Situations 109

    8 Show Customers How What You Have Gives Them What They Want 127

    9 What You Have Is What They Want: One-on-One Selling Situations 141

    10 Gaining Agreement on the Next Step 157

    11 Gaining Agreement on the Next Step in One-on-One Selling Situations 167

    12 Follow Up and Leverage Satisfaction 179

    13 Follow Up and Leverage Satisfaction in One-on-One Selling Situations 189

    14 What's Next? 203

    15 Seeing Your Sales As a System 219

    Glossary 229

    Index 233

    About the Author 237

    Other Works Dave Kahle 239

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