No matter how talented you are as a designer, if you are going to run a successful fashion label you also need to know about business—from marketing and PR to manufacturing your collection, and where to find the money to finance it all.
In How to Set Up and Run a Fashion Label 2nd edition, Toby Meadows presents a no-nonsense guide to running your own business, whether it is within the clothing, accessories, or footwear sectors.
Packed with tips, case studies, and tasks to help you analyze yourself, your market, and your product, the book is designed for anyone wanting to start their own fashion business.
This new, expanded edition contains information on e-commerce, sustainability, five new case studies, and updated images throughout.
No matter how talented you are as a designer, if you are going to run a successful fashion label you also need to know about business—from marketing and PR to manufacturing your collection, and where to find the money to finance it all.
In How to Set Up and Run a Fashion Label 2nd edition, Toby Meadows presents a no-nonsense guide to running your own business, whether it is within the clothing, accessories, or footwear sectors.
Packed with tips, case studies, and tasks to help you analyze yourself, your market, and your product, the book is designed for anyone wanting to start their own fashion business.
This new, expanded edition contains information on e-commerce, sustainability, five new case studies, and updated images throughout.
How to Set Up & Run a Fashion Label: Second Edition
How to Set Up & Run a Fashion Label: Second Edition
Related collections and offers
Product Details
| ISBN-13: | 9781780676708 |
|---|---|
| Publisher: | Quercus Publishing |
| Publication date: | 08/20/2012 |
| Sold by: | Hachette Digital, Inc. |
| Format: | eBook |
| File size: | 36 MB |
| Note: | This product may take a few minutes to download. |