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How to Write & Sell Simple Information for Fun and Profit: Your Guide to Writing and Publishing Books, E-Books, Articles, Special Reports, Audio Programs, DVDs, and Other How-To Content
Paperback
Overview
Packed with income-generating ideas about creating a variety of saleable written works, this guide includes information for researching and writing effective, instructional materials and calling upon a variety of publishing channels, including magazines, traditional book publishers, self-publishing, and the Internet. The mechanics behind becoming a successful writer and information packager are presented in this resource that explores how to write and sell simple information in multiple formats, allowing writers to turn specialized knowledge into money-making books and products.
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Product Details
ISBN-13: | 9781884995606 |
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Publisher: | Linden Publishing |
Publication date: | 09/01/2010 |
Pages: | 252 |
Sales rank: | 836,475 |
Product dimensions: | 5.90(w) x 8.90(h) x 0.80(d) |
About the Author
Robert W. Bly is the author of more than 70 books, including The Complete Idiot's Guide to Direct Marketing and The Copywriter's Handbook. His articles have appeared in numerous publications, including Amtrak Express, Cosmopolitan, Bits & Pieces for Salespeople, DM News, and Writer's Digest. He lives in Dumont, New Jersey.
Table of Contents
Introduction ix
Chapter 1 Welcome to the World of How-To Writing 1
Chapter 2 Choosing Your How-To Writing Niche 17
Chapter 3 Research and Knowledge Acquisition 29
Chapter 4 Products, Titles, and Outlines 43
Chapter 5 Becoming a Master How-To Writer 53
Chapter 6 Getting Started with Magazine Articles 67
Chapter 7 Your First Nonfiction Book 79
Chapter 8 Make an Online Fortune Selling E-Books 93
Chapter 9 Special Reports, Booklets, Forms, Kits, and Other Short-Form Information Products 107
Chapter 10 Newsletters and E-Zines 119
Chapter 11 Recurring Revenues with Membership Sites 141
Chapter 12 Speeches, Presentations, and Workshops 151
Chapter 13 Colleges, Adult Education, and Public Seminars 165
Chapter 14 Tele-Seminars, Webinars, Podcasts, and Radio and TV Interviews 171
Chapter 15 Training, Coaching, and Consulting 187
Chapter 16 Audio CDs and DVDs 199
Chapter 17 Make Money Selling Software 205
Chapter 18 Managing Your How-To Information Empire 217
Appendix A Further Exploration of the Topics in this Book 225
Appendix B Resources, Model Documents, and Forms 227
About the Author 245
Index 246
What People are Saying About This
If ever you've had the urge to write a book or an article . . . grab this book and devour it. It just might be the catalyst that changes your life. (Herschell Gordon Lewis, author, Internet Marketing: Tips, Tricks and Tactics)
Detailed, concise, and useful information . . . . I anticipate that the in-depth, how-to secrets in this book will be worth well over $100,000 to me in the next nine months alone. (Joshua T. Boswell, freelance copywriter)
Writers should stop wasting time and start reading and applying Bob Bly's newest book. This book will save every new writer a ton of time getting in print and paid. (Gordon Burgett, author, How to Get Your Book Published Free in Minutes and Marketed in Days)
Incomparable information with an incomparable writing style . . . Bob Bly lays out a path to success. All you have to do is follow it! (Marilyn Pincus, author, Get The Job! Interview Strategies That Work )
Bly's focus on profitable approaches has been helping my writing career for over two decades. [This book] continues this wonderful tradition and earns a prominent place on my reference shelf. (Shel Horowitz, marketing consultant and author of eight books, including Guerrilla Marketing Goes Green )
A valuable resource for not only the newbie writer but for the most experienced writer as well. Bob goes beyond theory and supplies the practical 'how to' of making money. (MaryEllen Tribby, founder/CEO, WorkingMomsOnly.com)
A full picture of today's evolved info-publishing opportunities . . . jammed with valuable insights. Not to mention, Bob gives rock-solid instructions on how to make it all happen. Great stuff! (John Forde, six-figure copywriter and founding editor, copywritersroundtable.com)