Table of Contents
Introduction: Transforming Your Sideline Operation into a Real Business 8
1 Growing Your Operation 12
Your Competition: What Else Is Out There? 13
Who Is Your Customer? 16
What Could Go Wrong? 16
Financial Planning 16
Research and Resources 17
Choosing Your Business Structure 20
Register Your Business 22
What Will You Need to Get Started? 24
Buy or Build? 28
Your Honey House 36
Insurance 40
Funding 41
2 What to Sell-Products Made by Bees 42
Forms of Honey to Sell 43
Obtaining Honey 51
Selling More than Honey 54
Your Labels and Containers 57
Internet Retail: A Hybrid 59
Selling Honey 59
Beeswax Products 66
Pollen and Propolis 72
3 What Else to Sell-Services by Bees and Beekeepers 78
Liquid Feed and Protein 81
Woodenware Suppliers 82
Business of Business 84
Education for a Price 84
Where Else to Sell 91
Think Local 92
Your Basic Catalogue 95
Pollination 104
Bees-Gotta Have Them, Gonna Want Them 110
4 Promotion 128
Finding Customers 129
What Are You Selling? 130
Advertising 132
5 Staying in Business-or Not 146
Find the Right Balance 147
Diversity of Revenue 148
Quality of Life 148
Too Much Success 150
Acknowledgments 152
About The Author 153
Index 155