Table of Contents
Why this book is right for you?
The story of this book
Introduction
PART 1: YOUR BRILLIANT IDEA
1. Your Serendipitous Discovery
- Jean-Marie Buchilly and Saumita Banerjee
2. Why this Idea?
- Saumita Banerjee and Susanna Schumacher
PART 2: THE GROUNDWORK
3. Embrace the Uncertainty and Make Better Decisions
- Jean-Marie Buchilly
4. Giving Legs to your Ideas
- Meenakshi Babu
5. Understand your Customer: Status, Worldviews, Beliefs
- Jean-Marie Buchilly
6. Why Wait? Go Fund Yourself
- Shyjal Raazi
7. Do you Need a Co-founder?
- Aditya Bhatnagar, Simon Krystman, Susanna Schumacher, Shyjal Raazi
PART 3: STEP INTO THE ARENA
8. The Innovator's Model
- Simon Krystman, Susanna Nissar, Saumita Banerjee
9. The Innovator's Canvas
- Aditya Bhatnagar and Jean-Marie Buchilly
PART 4: SHOW YOURSELF
10. Tell your Story, Share your Assertions, Get their Attention
- Jean-Marie Buchilly, Aditya Bhatnagar, Yehoshua Zlotogorski
11. Branding and Brand Marketing
- Christopher Norris and Jean-Marie Buchilly
PART 5: SUSTAIN AND THRIVE
12. Create Valuable IP
- Donal O'Connell and Ilanit Appelfeld
13. Need Outside Money?
- Saumita Banerje
14. Remarkable or Invisible?
- Aluwani Nemukula
15. Fearless Innovation
- Jean-Marie Buchilly, Massimo Scalzo, Aluwani Nemukula
Conclusion
Notes
About the Authors
About LetsAuthor