Influence PEOPLE: Powerful Everyday Opportunities to Persuade that are Lasting and Ethical

Influence PEOPLE: Powerful Everyday Opportunities to Persuade that are Lasting and Ethical

by Brian Ahearn

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Would understanding how people typically think and behave beforeyou engage in a difficult conversation, tough negotiation, or make a simple request be helpful? Of course. Brian Ahearn’s new book, Influence PEOPLE,explores the science behind the influence process—what drives people to take the actions you want them to take, without manipulation or trickery. 

Throughout the book you’ll learn how to influence PEOPLE, in the workplace, at home, and in social interactions. This book isn’t about changing people’s minds or simply convincing them what you want them to do is right. It’s much more than that; it’s about changing people’s behavior. Positive thoughts, and even agreement from others, only go so far—and seldom lead to a change in behavior. This book will help you bridge the gap between good intentions and actions. 

With more than 30 years of business experience and 15 years studying the influence process, Brian Ahearn shares with you the good, the bad and the ugly when it comes to moving people to action.

  • Tired of hearing prospective clients say they need to “think it over” when you make a proposal? 
  • Ever leave a situation only to find yourself thinking, “I should have said…”? It does you little good to come up with the right word or phrase after the moment has passed. 
  • Does trying to gain consensus with your co-workers or team bear a striking resemblance to herding cats?

Here’s just a handful of thought-provoking things you’ll learn:

  • How a major insurance company quickly recovered from a $700,000 mistake using Post It™ notes.
  • Why J.C. Penney’s move to simplified pricing was a disaster despitebeing conceived by some very smart marketing executives. 
  • How Bernie Madoff “made off” with our money. 
  • The unrecognized power of saying thanks and responding properly to thanks.
  • How persuasion can help double your response rate at half the cost. 

Only 20 people in the world hold the Cialdini Method Certified Trainer® designation and Brian Ahearn is one of the chosen few. He illustrates the practical application of the principles of influence popularized by Robert Cialdini in his bestselling books Influence: Science and Practice

After reading Influence PEOPLE, Cialdini wrote: “Influence PEOPLE is a treasure trove of instructive and entertaining personal accounts, informative research results, and extraordinarily useful tips for becoming consistently more influential. It shouldn't be missed.” 

Dave Lakhani, author of Persuasion: The Art of Getting What You Want and Subliminal Persuasion said: “In Influence PEOPLE, Brian breaks persuasion down into manageable and easy to use chunks that anyone can learn and apply. He takes an idea that can be as complex as you’d like to make it and helps you learn in a fun, easy style.” 

Don’t wait any longer! Get your copy of Influence PEOPLE today. You can start applying the strategies immediately and see how seemingly small adjustments to your communications can have outsized impact. It’s all about seizing those Powerful Everyday Opportunities to Persuade that are Lasting and Ethical.

Product Details

ISBN-13: 9781733178518
Publisher: Influence PEOPLE, LLC
Publication date: 08/09/2019
Sold by: Barnes & Noble
Format: NOOK Book
Pages: 170
File size: 851 KB

About the Author

"You hit it out of the park! The last time I've seen such high marks was when we had Colin Powell as our keynote a few years ago!" - Jim Hackbarth, President&CEO, Assurex Global Brian Ahearn is the Chief Influence Officer at Influence PEOPLE. A dynamic international keynote speaker, trainer, coach and consultant, Brian specializes in applying the science of influence and persuasion in everyday situations. He is one of only 20 individuals in the world who currently holds the Cialdini Method Certified Trainer® designation. This specialization in the psychology of persuasion was earned directly from Robert B. Cialdini, Ph.D. - the most cited living social psychologist in the world on the science of ethical persuasion. Brian is one of only a handful of people certified to lead the Moment Maker Workshop, which is based on Robert Cialdini's New York Times bestselling book Pre-suasion. Brian's passion is to help you achieve greater professional success and enjoy more personal happiness. He does this by teaching you how to ethically move others to action using the science of persuasion. Always looking to perfect his presentation skills, Brian regularly does improv comedy and some occasional acting. This enables him to have fast-paced, lively and engaging presentations. When Brian isn't busy influencing he enjoys physical activity and travel. In his younger days he was a competitive powerlifter and bodybuilder. When he decided to put the weights down, he took up long-distance running, twice qualifying for and competing in the historic Boston Marathon. An avid martial artist, he is a 2nd degree black belt in Taekwondo. A Scotch lover, to celebrate their 30th anniversary he and his wife Jane spent three weeks in Scotland and Ireland. Brian and Jane have one daughter, Abigail, who is studying to be an American Sign Language (ASL) interpreter

Table of Contents

Praise for Influence PEOPLE


Professional Success and Personal Happiness

Why Influence is all about PEOPLE

  • Powerful
  • Everyday
  • Opportunities
  • Persuade
  • Lasting
  • Ethical

The Principles of Ethical Influence

  • Mental Shortcuts
  • Reciprocity
  • Liking
  • Authority
  • Consensus
  • Consistency
  • Scarcity
  • Unity

Other Persuasion Tools for Your Toolbelt

  • Compare and Contrast
  • Consistency vs. Authority: Which to Use and When
  • Confirmation Bias and the Fan Base
  • "Because I said So!" Mom or Dad
  • Decision Making and Rationality

Business Tips to Impact the Bottom Line

  • 700,000 Great Reasons to Use Yellow Sticky Notes
  • Three Persuasion Tools to Boost Email Response Rates
  • Give Them Reasons to Listen to You
  • Make Your Next Event the One Everybody Attends
  • Correct Ways to Respond to “Thank You”
  • The Importance of Saying “Thank You”
  • One Small Step for a Supervisor, One Giant Leap for the Company
  • Need Help Getting Something Done?
  • A $25 Gas Card or a $25 Visa Card - Which Would You Choose?
  • What Chevy Chase Didn't do Before Vacation
  • People Like to do Business with People They Like
  • The Trappings of Success
  • People Buy Based on Emotion the Justify with Logic
  • For Customer Service Success: Under Promise then Over Deliver
  • High or Low? Comparing Makes it So!
  • Persuasion Might Double You Results at Half the Cost!

Business Case Studies in Influence

  • The Saddest Kodak Moment
  • Will J.C. Penney's New Strategy Positively Influence Sales?
  • The Influential Steve Jobs
  • Is Expert Advice Always Worth the Price?
  • Does Celebrity Advertising Really Work?
  • One of Persuasion's "Bear" Essentials 
  • The Psychology of the Sale
  • How Bernie Madoff with our Money
  • Five Reasons Why Starbucks is So Persuasive
  • Don't take it Personal. It's Just Business.

Influence in Social Media

  • Personal Branding
  • Once Upon a Time - A Good Twitter Lesson
  • Right Ways and Wrong Ways to Motivate Using Facebook
  • Influencing on Social Media
  • Are You a Twitter Snob?
  • Why Facebook Doesn't Change Anyone's Opinion

But Wait, There's More

  • You Da Man!
  • Jack Nicklaus, Jeremy Macklin and the Power of Commitment
  • You're Getting Sleepy, Very Sleepy
  • Consensus or Authority? Fact or Fad Might be the Difference
  • PAVE the Way for New Year's Resolutions
  • So, There's a Knock at the Door...
  • The Thrill of Victory and The Agony of Defeat
  • The Most Expensive Gift of All - Free
  • Counteracting Liars, Cheaters and Thieves
  • Maximizer of Satisfices? Does it Make a Difference?
  • Am I Satisfied? Satisfied Compared to What?
  • The Secret to Happiness

Brian Ahearn


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