Influencer Relations: Insights on Analyst Value 2e: Expanded second edition

Influencer Relations: Insights on Analyst Value 2e: Expanded second edition

Paperback(Paperback edition)

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Overview

2018 second edition with a new chapter on Gartner Inc's Magic Quadrant.

Valuable analyst and advisory firms like Gartner Inc and Forrester Research influence half of the world’s spending on information and communications technology. As a result, tens of thousands of analyst relations professionals are engaged in influencer marketing campaigns focussed on shifting those researchers and consultants impact on high-growth markets. No-one has more expertise into the value of analysts and advisors than Duncan Chapple and Sven Litke. As the managing partners of Kea Company, the world’s largest analyst relations consultancy, their book gives their insights into how analyst value is created and captured. The book also includes contributions by notable industry figures, including Andrew Reed, Annelieke Nagel, Anthony Kennada, Bram Weerts, Christopher Manfredi, Derk Erbé, Donna Stein, Efrem Mallach, Hank Barnes, Lawrence Hecht, Michael Coté, Neil Pollock, Peggy O'Neill, Rebecca Lieb, Sharon Robinson, and Suyog Shetty.



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Product Details

ISBN-13: 9780906378083
Publisher: Lighthouse Analyst Relations
Publication date: 02/14/2018
Edition description: Paperback edition
Pages: 152
Product dimensions: 6.14(w) x 9.21(h) x 0.35(d)

Table of Contents

Table of Contents

Identify . . . . . . . . . . . 8

Drive . . . . . . . . . . . 39

Engage. . . . . . . . . . 73

Align . . . . . . . . . . . 104

Leverage. . . . . . . . . 116

Appendix . . . . . . . . .133

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