Interactions, Images and Texts: A Reader in Multimodality

by Sigrid Norris (Editor), Carmen Daniela Maier (Editor)

Overview

This Reader is a comprehensive text outlining primary approaches to multimodality. In the “Theory and Methodology” section, the scholars who are responsible for the approaches’ developments give some personal insight into how and/or why these approaches were developed.

The Reader covers various theoretical and methodological approaches to multimodality, including a great variety of terminology, which are defined in a glossary, and are linked back to the personal narratives or interviews in which scholars highlight why and how the various terms are of importance.

Included is also a “Transcription and How-to-Analyze” section that familiarizes the readers with several analytical toolkits. This section is then followed by an extensive “Sample Analyses” section. As the book is intended to address readers from various backgrounds, the examples of multimodal analyses that are introduced in this section belong to various social practices. The book offers an extensive alphabetical glossary, list of further readings, and a list of suggested assignments.

Product Details

ISBN-13:	9781614511649
Publisher:	De Gruyter
Publication date:	07/30/2015
Series:	Trends in Applied Linguistics [TAL] , #11
Pages:	415
Product dimensions:	6.10(w) x 9.06(h) x (d)
Age Range:	18 Years

About the Author

Sigrid Norris, Multimodal Research Centre/Auckland University of Technology, Auckland, New Zealand; Carmen Daniela Maier, Aarhus University, Aarhus, Denmark.

Table of Contents

Contributors ix

1 Introduction Sigrid Norris Carmen Daniela Maier 1

I Multimodal theory and methodology: How are they developed?

2 From mediated discourse and nexus analysis to geosemiotics: A personal account Suzie Wong Scollon 7

3 Developing multimodal (inter)action analysis: A personal account Sigrid Norris 13

4 About images and multimodality: A personal account Theo Van Leeuwen 19

5 Developing a GeM (genre and multimodality) model John Bateman 25

II Multimodal theory and methodology: What are their facets?

6 Mediated discourse analysis Rodney Jones 39

7 Nexus analysis Yuling Pan 53

8 Geosemiotics: Discourses in place Najma Al Zydjaly 63

9 Introduction to multimodal (interaction analysis Jesse Pirini 77

10 Multimodal analysis of new corporate genres Carmen Daniela Maier 93

11 Multimodal genre analysis Tuomo Hiippala 111

III Conducting multimodal research

12 Multimodal approaches Carey Jewitt 127

13 Systemic functional multimodal discourse analysis Kay O'Halloran Victor Lim Fei 137

14 Multimodal transcription: A case study Jeff Bezemer 155

15 How-to-analyze webpages Emilia Djonov John Knox 171

16 A participatory approach to 'analysing' visual data: Involving practitioners in visual feedback Rick ledema 195

17 Collecting video data: Role of the researcher Sigrid Norris Jarret Geenen Thomas Metten Jesse Pirini 213

18 Studying social actors: Some thoughts on ethics Jesse Pirini Sigrid Norris Jarret Geenen Tui Matelau 233

IV Sample analyses

19 Mediation as interrelationship: Example as kitesurfing Jarret Geenen 245

20 Vertical identity production and Maori identity Tui Matelau 255

21 The Matrix phenomenon Arianna Moriani 267

22 Typography Hartmut Stöckl 281

23 Multimodal constructions of factuality and authenticity in TV-news bulletins Sabine Tan 297

24 Facebook: A multimodal discourse analysis of (semi-)automated communicative modes Volker Eisenlauer 311

25 3-D realisation of discourse: The case of war monuments Gill Abousnnouga David Machin 323

26 Multimodality and space exploration: Communicative space in action Paul White 335

27 Mediated discourse analysis, 'embodied learning' and emerging social and professional identities Ingrid de Saint-Georges 347

28 Comic books Maria Jesus Pinar 357

29 Multimodality in literature: An analysis of Jonathan Safran Foer's A Primer for the Punctuation of Heart Disease Alison Gibbons 371

30 Concluding remarks Sigrid Norris Carmen Daniela Maier 381

Glossary 383

Index 399

Editorial Reviews

"Covering the major approaches to multimodality, the book presents a comprehensive and meaningful introduction to the state of the art in multimodality. Intended primarily for undergraduate and graduate classroom use, it is written in a highly digestible way without the difficult diction which is common in other such publications, hence rendering the reading enjoyable."
Song Guo in: Discourse Studies 2017, Vol. 19 (1) 111–127

From the Publisher