Interviewing Users: How to Uncover Compelling Insights / Edition 1

by Steve Portigal

Overview

Interviewing is a foundational user research tool that people assume they already possess. Everyone can ask questions, right? Unfortunately, that's not the case. Interviewing Users provides invaluable interviewing techniques and tools that enable you to conduct informative interviews with anyone. You'll move from simply gathering data to uncovering powerful insights about people.

Product Details

ISBN-13:	9781933820118
Publisher:	Rosenfeld Media
Publication date:	05/01/2013
Edition description:	New Edition
Pages:	176
Product dimensions:	6.00(w) x 9.00(h) x (d)

About the Author

Steve Portigal is the founder of Portigal Consulting, a bite-sized firm that helps clients to discover and act on new insights about themselves and their customers. Over the course of his career, he has interviewed hundreds of people, including families eating breakfast, hotel maintenance staff, architects, rock musicians, home-automation enthusiasts, credit-default swap traders, and radiologists. His work has informed the development of mobile devices, medical information systems, music gear, wine packaging, financial services, corporate intranets, videoconferencing systems, and iPod accessories.

Steve speaks regularly at corporate events and conferences such as CHI, IxDA, Lift, SXSW, UIE, UPA, UX Australia, UX Hong Kong, UX Lisbon, and WebVisions. His articles about culture, design, innovation, and interviewing users have been published in interactions, Core77, Ambidextrous, and Johnny Holland. He blogs at portigal.com/blog and tweets at @steveportigal.

Editorial Reviews

Quite simply the best book on when, why, and how you should conduct user interview studies.
—Elizabeth F. Churchill., PhD, Senior Director, Google

“Interviewing Users is a goldmine of knowledge for anyone who wants to effectively conduct user interviews.”
—Tomer Sharon, author, Validating Product Ideas and It’s Our Research

“If you need to interview users, you need this book."
—Rich Mironov, CEO and smokejumper product executive

"Steve Portigal wrote the book on interviewing users, and then he made it even better. What more do you need to know?"
—Brendan Jarvis, Facilitator of Human Insights, The Space InBetween

From the Publisher