Inventing Elvis: An American Icon in a Cold War World
Elvis Presley stands tall as perhaps the supreme icon of 20th-century U.S. culture. But he was perceived to be deeply un-American in his early years as his controversial adaptation of rhythm and blues music and gyrating on-stage performances sent shockwaves through Eisenhower's conservative America and far beyond.

This book explores Elvis Presley's global transformation from a teenage rebel figure into one of the U.S.'s major pop-cultural embodiments from a historical perspective. It shows how Elvis's rise was part of an emerging transnational youth culture whose political impact was heavily conditioned by the Cold War. As well as this, the book analyses Elvis's stint as G.I. soldier in West Germany, where he acted as an informal ambassador for the so-called American way of life and was turned into a deeply patriotic figure almost overnight. Yet, it also suggests that Elvis's increasingly synonymous identity with U.S. culture ultimately proved to be a double-edged sword, as the excesses of his superstardom and personal decline seemingly vindicated long-held stereotypes about the allegedly materialistic nature of U.S. society.

Tracing Elvis's story from his unlikely rise in the 1950s right up to his tragic death in August 1977, this book offers a riveting account of changing U.S. identities during the Cold War, shedding fresh light on the powerful role of popular music and consumerism in shaping images of the United States during the cultural struggle between East and West.

1137444983
Inventing Elvis: An American Icon in a Cold War World
Elvis Presley stands tall as perhaps the supreme icon of 20th-century U.S. culture. But he was perceived to be deeply un-American in his early years as his controversial adaptation of rhythm and blues music and gyrating on-stage performances sent shockwaves through Eisenhower's conservative America and far beyond.

This book explores Elvis Presley's global transformation from a teenage rebel figure into one of the U.S.'s major pop-cultural embodiments from a historical perspective. It shows how Elvis's rise was part of an emerging transnational youth culture whose political impact was heavily conditioned by the Cold War. As well as this, the book analyses Elvis's stint as G.I. soldier in West Germany, where he acted as an informal ambassador for the so-called American way of life and was turned into a deeply patriotic figure almost overnight. Yet, it also suggests that Elvis's increasingly synonymous identity with U.S. culture ultimately proved to be a double-edged sword, as the excesses of his superstardom and personal decline seemingly vindicated long-held stereotypes about the allegedly materialistic nature of U.S. society.

Tracing Elvis's story from his unlikely rise in the 1950s right up to his tragic death in August 1977, this book offers a riveting account of changing U.S. identities during the Cold War, shedding fresh light on the powerful role of popular music and consumerism in shaping images of the United States during the cultural struggle between East and West.

30.95 In Stock
Inventing Elvis: An American Icon in a Cold War World

Inventing Elvis: An American Icon in a Cold War World

by Mathias Haeussler
Inventing Elvis: An American Icon in a Cold War World

Inventing Elvis: An American Icon in a Cold War World

by Mathias Haeussler

Paperback

$30.95 
  • SHIP THIS ITEM
    In stock. Ships in 2-4 days.
  • PICK UP IN STORE

    Your local store may have stock of this item.

Related collections and offers


Overview

Elvis Presley stands tall as perhaps the supreme icon of 20th-century U.S. culture. But he was perceived to be deeply un-American in his early years as his controversial adaptation of rhythm and blues music and gyrating on-stage performances sent shockwaves through Eisenhower's conservative America and far beyond.

This book explores Elvis Presley's global transformation from a teenage rebel figure into one of the U.S.'s major pop-cultural embodiments from a historical perspective. It shows how Elvis's rise was part of an emerging transnational youth culture whose political impact was heavily conditioned by the Cold War. As well as this, the book analyses Elvis's stint as G.I. soldier in West Germany, where he acted as an informal ambassador for the so-called American way of life and was turned into a deeply patriotic figure almost overnight. Yet, it also suggests that Elvis's increasingly synonymous identity with U.S. culture ultimately proved to be a double-edged sword, as the excesses of his superstardom and personal decline seemingly vindicated long-held stereotypes about the allegedly materialistic nature of U.S. society.

Tracing Elvis's story from his unlikely rise in the 1950s right up to his tragic death in August 1977, this book offers a riveting account of changing U.S. identities during the Cold War, shedding fresh light on the powerful role of popular music and consumerism in shaping images of the United States during the cultural struggle between East and West.


Product Details

ISBN-13: 9781350107656
Publisher: Bloomsbury Academic
Publication date: 12/10/2020
Pages: 240
Product dimensions: 6.14(w) x 9.21(h) x 0.46(d)

About the Author

Mathias Haeussler is Assistant Professor of Modern European History at Regensburg University, Germany, having previously been Lumley Research Fellow at Magdalene College, University of Cambridge, UK. He has held fellowships at the John W. Kluge Center at the Library of Congress and the German Historical Institute in Washington D.C., USA.

Table of Contents

List of Illustrations vi

Acknowledgments viii

Introduction 1

1 Rebellious Elvis: An (un)American Dream 17

2 Cold War Elvis: The 1950s Abroad 53

3 American Elvis: The Army Years 87

4 Shining Elvis: The Hollywood Movies 115

5 Iconic Elvis: The 1970s Comeback 141

Epilogue 177

Bibliography 182

Index 197

From the B&N Reads Blog

Customer Reviews